- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- A New Video Frontier With Contextual Media
Video Insider, - Wednesday, December 30, 2009
With a new year upon us, many professionals in the digital medi ...
- Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob Deal
Online Media Daily, Wendy Davis - Monday, December 28, 2009
Google's proposed $750 million acquisition of mobile ad network AdMob would threat ...
- 2010: A Watershed Year for Digital
Online Media Daily, Eldad Persky - Tuesday, December 29, 2009
2009 might have been a recession year in terms of spending ...
- Forrester: Best Of The ESPs
Online Media Daily, David Goetzl - Sunday, December 27, 2009
Email service providers Responsys and ExactTarget are industry pacesetters, according to Forrest ...
- Drift: Snowstorm Gives Online Sales A Lift
Online Media Daily, Laurie Sullivan - Monday, December 21, 2009
The snowstorm that grounded planes and closed roads up and down t ...
- Privacy Groups To FTC: 'We Want Old Facebook Settings Back'
Online Media Daily, Wendy Davis - Thursday, December 17, 2009
In a complaint filed Thursday, the Electronic Privacy Information Center and ni ...
- IAB And AAAA Update Contract Guidelines, Specify Who Owns Data
Online Media Daily, Wendy Davis - Wednesday, December 16, 2009
The Interactive Advertising Bureau and Association of American Advertising Agencies have unveil ...
- "Pay Per View" Means What Americans Want To Watch
Research Brief, Jack Loechner - Thursday, December 17, 2009
According to a new Synovate study on which media are the mo ...
- Seismic Shift In Targeted Ads, Media
Marketing Daily, Randall Beard - Monday, December 14, 2009
The airline industry has produced a brilliant success that has the potenti ...
- TAP Dance: Rubicon Enhances Targeted Audience Program
Online Media Daily, Gavin O'Malley - Wednesday, December 9, 2009
Targeting premium publishers and their sales channel partners, ad technology firm T ...
- Yahoo Lets Users Set Ad Interest Levels, Or Turn It Off Completely
Online Media Daily, Joe Mandese - Monday, December 7, 2009
Yahoo this morning released a new tool giving consumers more control ov ...
- Retargeting Holiday Gift-Giving
SearchBlog, Laurie Sullivan - Wednesday, December 2, 2009
Think of retargeting ads as a form of regifting. With online holid ...
- How Data is Shaping History
Online Media Daily, Jeff Hirsch - Tuesday, November 24, 2009
Innovation and advances in technology have continuously created circumstances that significantly alt ...
- Ad Alert: Affluent Viewership Up Among Big Four
MediaDailyNews, David Goetzl - Friday, November 20, 2009
Overall ratings may not be thriving, but more wealthy people are watchi ...
- Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'
Online Media Daily, Wendy Davis - Thursday, November 19, 2009
Lawmakers Thursday questioned whether businesses are amassing too much data about consume ...
- [X+1] Platform Drives Targeting, Custom Audience Segments
Online Media Daily, Laurie Sullivan - Wednesday, November 18, 2009
[x+1] releases Media+1 Wednesday. The platform, which becomes available in December, combin ...
- NBCU Expands Sales Team For Verticals
Online Media Daily, Gavin O'Malley - Wednesday, November 18, 2009
NBC Universal's Integrated Sales marketing team -- which leads the company's target ...
- Why the Real-Time Web, Social Networking And Android Drove Google's AdMob Acquisition
Online Media Daily, Moshe Vaknin - Tuesday, November 17, 2009
It's a great time to be a mobile ad network, but n ...
- The Futurist: Let the Games Begin
Media Magazine, Brian Van Eerden - Tuesday, July 14, 2009
Sunday afternoons will never be the same. They can't be. Ever sin ...
- Facebook Targeting Fans' 'Connections'
Online Media Daily, Mark Walsh - Thursday, November 12, 2009
To help marketers boost their reach on Facebook, the company has add ...
- Privacy Advocates Want To Bust Blockbuster Over Beacon
Online Media Daily, Wendy Davis - Thursday, November 12, 2009
Privacy advocates are asking a federal appellate court to uphold a ruli ...
- FTC Urged To Clamp Down On Data Collection Online
Online Media Daily, Wendy Davis - Tuesday, November 10, 2009
Privacy advocates are renewing calls for the Federal Trade Commission to impo ...
- AdMeld Teams With Targus To Target Ad Ops
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
To help clients get the most out of their discretionary ad inventor ...
- Twitter Eyes Better Trend Targeting
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 6, 2009
Twitter is doing it best to clean up its "trending topics" featu ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- EA's MLG Live Event Could Rev Declining Sales
Online Media Daily, Laurie Sullivan - Thursday, November 5, 2009
Electronic Arts has partnered with Major League Gaming to offer online a ...
- Turner Triple Play Backs 'Lopez' Debut
MediaDailyNews, Wayne Friedman - Tuesday, November 3, 2009
It's all hands on deck for Turner Broadcasting cable networks when ...
- Progressive Targeting Boosts Lord & Taylor's ROI
Online Media Daily, Laurie Sullivan - Tuesday, November 3, 2009
Rocket Fuel has partnered with Morpheus Media to drive sales, loyalty a ...
- New Nintendo Game Targets Fashionistas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
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