- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...
- Can Your Man Beat My Machine: Lawd, -- Lawd?
Online Media Daily, George Simpson - Friday, October 23, 2009
There are those in the online advertising industry (well, maybe more ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Jon Mandel Joins eXelate Board
Online Media Daily, - Tuesday, October 20, 2009
Jon Mandel, a former top media executive on Madison Avenue, who mo ...
- Rick Sirvaitis Joins Beezag Board
MediaDailyNews, - Friday, October 9, 2009
Rick Sirvaitis, a consultant and former president-COO of GM Mediaworks, has join ...
- Yes We Can! (Solve the BT Privacy Challenge)
Online Media Daily, Meir Zohar - Tuesday, September 29, 2009
For as long as behavioral targeting has existed, there has been ...
- Breast Cancer Ads Get Men's Attention With Racy Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
In applauding a new crop of breast cancer PSAs that "leverage ma ...
- Dave Morgan Discovers TV, Wants To Help Viewers, Programmers Do The Same
Online Media Daily, Joe Mandese - Thursday, September 17, 2009
Dave Morgan, who helped spark a revolution in behaviorally-based audience targeting onlin ...
- Hope For Flailing Conversion Rates
Online Media Daily, Laurie Sullivan - Tuesday, September 8, 2009
Personalized content could turn Web site visitors into buyers or subscribers, b ...
- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
- Run At Internet Speed Or Don't Bother Running At All
Online Media Daily, Brian Kelly - Tuesday, September 1, 2009
How three companies missed fleeting online opportunities and what they could ha ...
- Wi-Fi Access Points Could Be Ad-Targeting Goldmine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Behavioral targeting may no longer mean that the advertiser buys media arm ...
- Struq Launches Dynamic Retargeting Platform
Online Media Daily, Laurie Sullivan - Thursday, August 27, 2009
Struq officially launched a real-time behavioral retargeting platform Thursday in the Unit ...
- Targeting Zeros In Locally
Online Media Daily, Laurie Sullivan - Wednesday, August 26, 2009
Digital Element, a business unit of Digital Envoy, will support local ...
- MTV Aims For Bulls-Eye With Contextual Video Tool For Target
Online Media Daily, Gavin O'Malley - Monday, August 24, 2009
At the behest of retail giant Target, MTV Networks created a cust ...
- Bank Testing Targeting, Retargeting Based On Debit Card Purchases
Online Media Daily, Laurie Sullivan - Monday, August 24, 2009
USAA has been quietly testing a platform that lets the financial institutio ...
- Did You Really Mean 'Target Contextual Ads' or 'Paid Search'?
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2009
Determining words to optimize on Web sites that allow potential buyers ...
- Facebook's Could Be Demand-Gen Dollar Machine
Online Media Daily, Laurie Sullivan - Thursday, August 13, 2009
Facebook Director of Monetization Tim Kendall tells Online Media Daily that t ...
- Digg This: Consumer Votes On Ads Lead To Higher CPMs
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 7, 2009
It doesn't take a genius to see that the Web is becomi ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- Advertisers Target DINKs In Recessionary Times
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
It costs between $100,000 and $200,000 to raise a child to a ...
- How Social Media Advertising Could Not Suck
Online Media Daily, Paul Knegten - Thursday, July 30, 2009
Data is only as good as what you do with it. Here ...
- Breaking The Daisy Chain
Online Media Daily, Laurie Sullivan - Wednesday, July 29, 2009
Making the best use of ad networks has become difficult. Ad-targeting technolo ...
- White House Asks Public If It Wants Cookies
Online Media Daily, Wendy Davis - Friday, July 24, 2009
The Obama administration is asking the public to weigh in on wheth ...
- How Well Does Retargeting Work In E-Tail?
Online Media Daily, - Thursday, July 16, 2009
FetchBack Thursday launched a new analytics package available to advertisers which offe ...
- Believe The Hyper: Looking Locally
Online Media Daily, Rob Gorrie - Monday, July 13, 2009
Relevance is the key to any successful customer strategy today, and loc ...
- What Do You Know And When Do You Know It?
Online Media Daily, Joelle Kaufman - Wednesday, July 1, 2009
What do you really know about your targeting data? All this informati ...
- Quantcast Hits Target Marketers With Media Program
Online Media Daily, Gavin O'Malley - Monday, June 29, 2009
Up until now solely an audience measurement service, Quantcast on Monday launch ...
- Marketers Want to Know: Will Facebook Users Go Public?
Around the Net In Online Marketing, Ross Fadner - Monday, June 29, 2009
Facebook undoubtedly caught marketers' attention last week when it began testing ...
- How Much Targeting Is Too Much?
Online Media Daily, Wendy Davis - Wednesday, June 24, 2009
Lawmakers are prepping legislation about online privacy and trade groups are tighteni ...