- PointRoll Pointing Toward TV
Online Media Daily, Gavin O'Malley - Friday, June 19, 2009
Targeting TV program marketers, rich media provider PointRoll has teamed up wi ...
- That Billboard Is Watching, And It Knows Your Gender
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
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- Why Facebook Won't Fail
Online Media Daily, Ben Daniels - Wednesday, June 17, 2009
Yesterday OMD ran a commentary titled "Why Facebook Will Fail." More th ...
- Web Analytics Increasing In Importance
Online Media Daily, Laurie Sullivan - Wednesday, June 17, 2009
FOXSports.com has begun relying on Unica NetInsight OnDemand to analyze site visit ...
- Why Facebook Will Fail
Online Media Daily, Jim Banister - Tuesday, June 16, 2009
The last reports I saw had Facebook at over 200 million acti ...
- Study: It's Not The Size Of An Ad, It's Where You Put It That Counts
Online Media Daily, Gavin O'Malley - Tuesday, June 16, 2009
While contrasting content is popular among many marketers, relevance is the mo ...
- Smackdown: Android Google Maps vs. iPhone Google Maps
Around the Net In Online Marketing, John Capone - Tuesday, June 16, 2009
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- Senate Investigates E-Commerce Subscription Programs
Online Media Daily, Wendy Davis - Sunday, May 31, 2009
The Senate Commerce Committee is probing whether some online marketing companies tri ...
- Dapper Launches ImpressionDNA
Online Media Daily, - Wednesday, May 27, 2009
Dapper unveiled ImpressionDNA on Thursday. The application scans pages viewed by consumer ...
- Why Behavioral Targeting Is Bad for Consumers and Advertisers
Online Media Daily, Zephrin Lasker - Wednesday, May 27, 2009
If you heard a tapping sound in the morning hours Friday befo ...
- Study: Consumers Would Not Benefit From Privacy Regulation
Online Media Daily, Wendy Davis - Tuesday, May 19, 2009
A new study by the think tank Technology Policy Institute concludes th ...
- Case Closed: NebuAd Shuts Down
Online Media Daily, Wendy Davis - Monday, May 18, 2009
Behavioral targeting company NebuAd effectively shuttered on Friday, according to court document ...
- Resonate Networks Blurs the Political Target
Online Media Daily, Mark Walsh - Friday, May 8, 2009
Resonate Networks, a new ad network geared to nonprofit, political and corpora ...
- Lotame's Crowd Surfing 'Stadium'
Online Media Daily, Laurie Sullivan - Wednesday, May 6, 2009
Lotame has released a feature in Crowd Control, dubbed Stadium, that ...
- Focus: Double Bull's-Eye
OMMA Magazine, John Nardone - Wednesday, October 14, 2009
So far, targeting online has been a big tease. The promise ...
- Who Is This Person, Anyway?
OMMA Magazine, Gavin Johnston - Tuesday, December 1, 2009
Coming out of anthropology, I have always been interested in social a ...
- The Identification Aptitude Test
OMMA Magazine, David Honig, Lewis Steckler - Monday, March 2, 2009
Online marketers have the difficult task of deriving value from the compl ...