- Report: Consumers Prefer Receiving Credit Card Information Via Email, Targeted Approach Best For New Business
Online Media Daily, Gavin O'Malley - Tuesday, July 20, 2010
Marketers able to mount multichannel, highly targeted ad campaigns are well position ...
- IAB: New Privacy Regulation Proposal In House Is 'Mixed Bag'
Online Media Daily, Wendy Davis - Tuesday, July 20, 2010
Privacy legislation introduced on Monday by Rep. Bobby Rush (D-Ill.), chairman ...
- Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
Rocket Fuel has developed a formula to lower cost per action (CP ...
- Online Actions in May Show Increased Purchase Intent for Rings, iPad and GPS
Online Media Daily, OMMA Editors - Tuesday, July 20, 2010
The BlueKai Pulse is an analysis of data from the BlueKai Exchang ...
- Vid Nets Poised for Growth ... And Monstrous Complexity
VidBlog, Steve Smith - Tuesday, July 20, 2010
At Monday's OMMA Ad Nets show in LA the buzzword was "complexity ...
- Your Audience Data is Shattered
Online Media Daily, Murthy Nukala - Wednesday, July 7, 2010
Every online advertising campaign begins with a simple goal in mind: fi ...
- Web U: The Big Budget Buster
OMMA Magazine, John Nardone - Thursday, July 15, 2010
We all love a big budget, don't we? Clients with big budge ...
- Metrics Focus: Verify Your Paranoia
OMMA Magazine, - Thursday, July 15, 2010
Few professionals are as willing to trust their business partners as med ...
- Air New Zealand Knows Where You've Been
OMMA Magazine, Andrew Sullivan - Thursday, July 15, 2010
Air New Zealand began working with TagMan in June to implement a ...