Online Actions in May Show Increased Purchase Intent for Rings, iPad and GPS
The BlueKai Pulse is an analysis of data from the BlueKai Exchange, the world's largest online auction marketplace that manages anonymous intent data on over 160 million unique consumers across top-tier ecommerce, online travel agency and auto comparison sites. This installment specifically examines intent actions across retail, auto, and travel verticals for the month of May 2010. Intent actions are defined as views of specific models or brand pages on automotive comparison Web sites, trip configurations for flights, hotels, car rentals, cruises, or vacation packages on travel Web sites and activity on retail price comparison or ecommerce sites.
"Top 10" is defined by overall data volume which indicates the most popular categories in each vertical.
"Gainers and Decliners" reflect the most significant month-to-month jumps or falls for specific intent actions, which is indicative of seasonal shopping behaviors.
With the release of the Apple iPad, intent actions for this product surged in the month of May. Data also shows an increase in retail shopping for rings, GPS and Motorola products; which may be indicative of Mother's Day gift shopping.
Travel intent actions show that cruise shoppers are far less likely to look for last minute cruise trips, with purchase intent high for cruises departing June, July and September, but a decline for cruises departing in May.
Kia's huge media push for the Kia Soul ("New Way to Roll" campaign) has positively impacted intent actions for small compact cars in the month of May with auto gainers dominated by Nissan Versa, Kia Soul, and the Honda Insight.
CHART 3 AUTO