- Television is still good -- but future metrics give me a headache
Show Daily, Wayne Friedman - Tuesday, April 12, 2011
Television ad spending continues to grow, but new wave analytics are troubli ...
- Kudos Tweaks Daily Deal Model
Online Media Daily, Laurie Sullivan - Tuesday, March 29, 2011
Kudos Community will unveil a twist on the daily deals concept, ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- U.S. Census Is All About Hispanic, Local
Marketing Daily, Karl Greenberg - Wednesday, March 23, 2011
Census Bureau director Robert Groves says this local data, free to advertiser ...
- Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Netpulse Inc., which operates a place-based video network distributed across stationary exerci ...
- Marin, Criteo Launch Retargeting Ad Platform
Online Media Daily, Laurie Sullivan - Tuesday, March 8, 2011
Marin Software, an online ad management tool provider, plans to launch ...
- Bizo Unveils Business Audience Marketing Platform
Online Media Daily, Laurie Sullivan - Tuesday, March 8, 2011
Bizo will release a platform Tuesday that helps marketers reach, educate a ...
- Jon Mandel Named Chairman Of Proximic
Online Media Daily, - Monday, March 7, 2011
Madison Avenue media vet Jon Mandel has been named chairman of t ...
- PubMatic: Consumers Confused About Online Tracking
Online Media Daily, Laurie Sullivan - Friday, February 25, 2011
A new PubMatic study finds Internet users are more accepting of anonymo ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...
- Adchemy Stitches Together Intent: Search, Social, Mobile, Behavior
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Adchemy will release information on an underlying technology its engineers created th ...
- Mobile Search Behavior To Give Campaigns Traction
SearchBlog, Laurie Sullivan - Tuesday, January 25, 2011
An increase in consumer spending on mobile phones through emerging technologies su ...
- Could Google Be Contemplating New Business Models?
SearchBlog, Laurie Sullivan - Thursday, January 20, 2011
What if Google developed ad technology that would call the Web sit ...
- Heard Of Search Retargeting?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 19, 2011
Frost Prioleau gives us seven reasons why marketers should tap into sear ...
- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- Yahoo's Sports Magazine, ThePostGame.com, Touchdown For Display And Search Advertising
SearchBlog, Laurie Sullivan - Wednesday, January 12, 2011
After passing its backend search engine marketing infrastructure to Microsoft Bing, Yah ...
- Ad Network Casale Taps Nielsen For Offline Data
Online Media Daily, Laurie Sullivan - Sunday, January 9, 2011
Casale Media, an ad network rooted in data analysis from the 1970 ...
- [x+1] Gets Intel Inside, Chipmaker Leads $10 Million Round
Online Media Daily, - Tuesday, January 4, 2011
Online audience targeting platform [x+1] Monday said it secured a $10 milli ...
- Food Advertising 2.0: A Guide to Engaging Consumers Based On Their Values, Beliefs and Attitudes
Online Media Daily, Bryan Gernert - Tuesday, January 4, 2011
With so much focus on obesity, sugar and salt consumption, soda tax ...
- AdKeeper Secures $35M, Readies Public Launch
Online Media Daily, John Capone - Monday, January 3, 2011
"If you stop someone on the street and ask, 'Do advertisers respe ...
- The Web as a Customer Service Medium
Media Magazine, Paul Ford - Monday, August 15, 2011
I've spent my entire career as a Web developer, Web editor, a ...