- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- Behavioral Targeting On Rise Regardless Of Pushback
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2011
Online behavioral advertising revenue in the U.S. will reach $4.9 billion ...
- Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data
Online Media Daily, Laurie Sullivan - Friday, August 19, 2011
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Mond ...
- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- How To Stop Wasting Ad Dollars
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 17, 2011
Sunil Sharma, an independent consultant who was formerly director of trading ...
- ValueClick Acquires Dotomi
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
For search marketers augmenting campaigns with display targeting, the ad world beca ...
- SEO For Retargeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 29, 2011
Breaking down the silos to tap data, Joanna Lord tells us h ...
- Display Industry Execs Call For Education On Data Use
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Ignorance is bliss, but not when it comes to tapping data ...
- Ad Buyers Embrace Digital, Publishers Lag
Online Media Daily, Gavin O'Malley - Wednesday, July 20, 2011
While major publishers continue to drag their feet, agency display media buye ...
- The Next Step In Turning Data Exchanges Into Gold
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 20, 2011
The Internet offers a wealth of information, so it seems predictable th ...
- Magnetic Adds Site Retargeting To Search For Display Ads
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. T ...
- Criteo Helps Retarget Display Ads, Adds $200M To Coffers
Online Media Daily, Laurie Sullivan - Friday, July 15, 2011
Ad retargeting companies have mastered the ability to find consumers, but wh ...
- Using Google AdWords To Retarget
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 13, 2011
Stalking Danny Iny with an online ad worked to get him ba ...
- What Makes Better Behavioral Targeting Segments?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2011
Simpli.fi CEO Frost Prioleau says his company engineers have developed a meth ...
- Travel Ad Network Takes AudienceScience's Gateway To Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 6, 2011
It will take about a month for the Travel Ad Network ...
- Real-Time Bidding Turns Into Real-Time Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 29, 2011
Most marketers have heard about real-time bidding, but what about real-time behavior ...
- Addendum: GroupM Says MIG Provided Audience-Buying Since '07
Online Media Daily, - Tuesday, June 28, 2011
Addendum: A GroupM spokesman took exception with Online Media Daily's coverage ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched ...
- Data Rich: OwnerIQ Closes $7 Million Funding Round
Online Media Daily, Laurie Sullivan - Friday, June 17, 2011
The movement toward real-time bidding based on targeted data led OwnerIQ ...
- Researchers, Advocates Split $2M In Flash Cookie Settlement
PolicyBlog, Wendy Davis - Friday, June 17, 2011
A federal judge has signed off on a $2.5 million settlement ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- Search And Interoperability Among Screens Drive Loyalty
SearchBlog, Laurie Sullivan - Thursday, June 2, 2011
The day before the doors to the E3 (Electronic Entertainment Expo) sh ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...
- How Social, Not Search, Can Retarget Ads
SearchBlog, Laurie Sullivan - Tuesday, May 31, 2011
Sometimes the nuances in an announcement, rather than the news itself, shou ...
- DataXu Gives Attitude
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2011
DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed ...
- Suppressing Retargeting Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2011
Geordie provides instructions on how to create a remarketing list for peop ...
- 'No IT Required' Becoming Ad Industry Mantra
SearchBlog, Laurie Sullivan - Tuesday, May 17, 2011
Reducing the dependence on IT departments to implement ad retargeting or attributi ...
- Google To Unveil Re-Marketing Tools, Improve Personalization
Online Media Daily, Laurie Sullivan - Monday, May 2, 2011
Google plans to introduce a suite of new features in the comi ...
- Magnetic, C3 Metrics Help Marketers Refine Ad Targeting, Search
Online Media Daily, Laurie Sullivan - Tuesday, April 26, 2011
Magnetic and C3 Metrics have launched a retargeting and funnel attribution mode ...
- From the Age of Aquarious to the Age of Acquisition... An Elusive Target Market
Research Brief, Jack Loechner - Wednesday, April 13, 2011
According The Media Audit's soon-to-be released National Report, social media websites ha ...