- Affectv Socializes Images, Ads
Online Media Daily, Laurie Sullivan - Saturday, December 24, 2011
Affectv engineers are working on a series of products to make advertisi ...
- It's A Wonderful, Trackable Life
Marketing Daily, Geoff Gieron - Tuesday, December 20, 2011
Every time a bell rings, an advertiser gets his wings... ...
- Bombed -- With Money To Burn
Online Media Daily, George Simpson - Friday, December 9, 2011
Among my daily "must reads" is a little ad and research newslett ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Will comScore Data Validation Help Calm Advertisers' Fears?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2011
comScore has begun to validate eXelate's audience intent data. Measuring the audien ...
- StumbleUpon Stumbles On With Paid Discovery
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Eight months ago, StumbleUpon rolled out its Paid Discovery ad program, addi ...
- Behavioral Targeting Requires Data, Lots Of It
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2011
Marketing strategies built on consumer behavior requires data to support targeting decision ...
- Segments Are So 2010
Online Media Daily, Chris Sukornyk - Tuesday, November 8, 2011
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scor ...
- DSP Simpli.fi Moves Real-Time Bidding into Instant Search Retargeting
SearchBlog, Laurie Sullivan - Thursday, November 3, 2011
Simpli.fi released an offering in its demand-side platform (DSP) that allows advertise ...
- Simpli.fi Speeds Up Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2011
On Wednesday, Simpli.fi CEO Frost Prioleau said the company will begin ...
- JAGTAG Co-Founders File Mobile Targeting Patent
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 26, 2011
Dudley Fitzpatrick, along with JAGTAG co-founder Jason Alan Snyder, updated a U. ...
- University Study Highlights Tracking Leak
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 19, 2011
Stanford University computer scientist Jonathan Mayer released a paper recently highlighting t ...
- Targeting Fans' Behavior On Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2011
Facebook Fan pages have become nirvana for marketers looking for a sol ...
- Display Ad Data Optimizes Site Content To Increase Conversions
Online Media Daily, Laurie Sullivan - Tuesday, October 11, 2011
Ad clicks cannot provide the correct data to optimize content on W ...
- Microsoft Targets Interactive Ads To Xbox TV Content
Online Media Daily, Laurie Sullivan - Friday, October 7, 2011
Microsoft in December will begin rolling out 30-second ads in television conte ...
- BT ReTargeter Enters Social Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 5, 2011
Companies continue to dig deeper into social platforms, even those developing behavior ...
- How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2011
Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, la ...
- 'Targeted' Fuels Media Economy Expansion, Buoys Traditional Media Too
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Targeted media, especially the kind being fueled by online and mobile technologie ...
- Datran Media And ContextWeb Assume Merger
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Datran Media and ContextWeb are in the midst of a quiet merge ...
- Yahoo Patent Hunts Emotional State To Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2011
I'm fascinated by patents and often log on to the United Stat ...
- Canoe Ventures Stumbles
Around the Net In Media, Phyllis Fine - Tuesday, September 20, 2011
Has Canoe Ventures -- the consortium of major cable companies formed thr ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiri ...
- Another VC Round For Behavioral Targeting Company
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 14, 2011
Venture capitalists apparently want to throw money at companies developing behavioral targeti ...
- Responsys Adds Display Ad Retargeting
Online Media Daily, Laurie Sullivan - Monday, September 12, 2011
Responsys on Monday will announce the ability to tie in display advertisi ...
- Behavioral Targeting Comes To TV Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2011
Companies targeting ads to consumers on TVs based on location, channel surfi ...
- DoubleVerify Closes $33 Million In Funding
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 31, 2011
As behavioral targeting through ad exchanges grows, marketers want a method ...
- Experience Better Targeting: Use Geo-Profiling To Enhance Your Cookie Pool
Metrics Insider, Michael Kaushansky - Friday, August 26, 2011
In the competitive world of online audience targeting, setting your online targeti ...
- Apple Changes Mobile UDID, Advertisers Rework Profile Building
Online Media Daily, Laurie Sullivan - Thursday, August 25, 2011
Brands and agencies will have to design a workaround when it com ...
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 24, 2011
Tying search data into display ad retargeting, mediaFORGE launched a search retargeti ...