Affectv Socializes Images, Ads
Affectv engineers are working on a series of products to make advertising more social. The company plans to launch the image-sharing widget Slingpic in January and social banner ads for publishers in February, according to Glen Calvert, the company's CEO.
Data comes partly from companies supporting URL shorteners and video-sharing sites. Slingpic will pull in bits and bytes to make images more social, whereas social ads will target through banner ads like-minded friends. Calvert said that similar to Facebook Likes or Google +1s, Affectv will build out a series of tools that identify friends in a social circle who have a similar view about specific advertisements or formats.
Media companies will continue to move up the funnel, which Calvert believes will make it easier for brands to invest in online advertising. This should enable brands to better analyze conversations and response rates. Calvert points to U.S.-based Media6Degrees, or Md6, as a rival to the U.K. company.
Now nearly a year old, Affectv began providing social targeting, analyzing how users connect and share content. The technology tapped by companies like ESPN looks beyond browsing behavior to infer social signals, such as connections to users and frequency, trending links and sentiment to target content and ads.
For example, Affectv can target ads to consumers taking photos at live sporting events who tweet them to followers. That's the idea of a recent ESPN campaign. The action by the consumer taking the photo confirms that he and those he tweets are interested in live sports events. It takes an offline activity and targets ads online via display and pre-roll ads.
Social networking ads account for more than one in four U.S. display ad impressions -- 28% in October, according to comScore. Five percent of all ad impressions viewed in the U.S. were "socially enabled," allowing users to click through to Facebook or other social-networking sites. Although more than a quarter of display ads are seen on social networking sites, the category only attracts 15% of U.S. display ad dollars, the data firm estimates.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Affectv Socializes Images, Ads "
Leave a Comment