Another VC Round For Behavioral Targeting Company

Venture capitalists apparently want to throw money at companies developing behavioral targeting services -- this time, a company supporting mobile. Apsalar, a San Francisco-based mobile analytics and behavioral targeting platform for Apple iOS and Google Android applications, raised $5 million in its latest funding round.

Thomvest Ventures, Battery Ventures, DN Capital and existing investors that infused about $800,000 in seed money in 2010 contributed to the round. The initial seed investors included 500 Startups, Mark Goines, Morado Venture Partners, Founder's Co-op and Seraph Group.

Apsalar's service starts with a dashboard allowing developers to make quick cross-application comparisons and helps them build deeper engagement with users on mobile. The company competes with firms like Flurry, Kontagent, Localytics and Webtrends.

Michael Oiknine, Apsalar CEO and co-founder, has roots in mobile advertising, along with a company called Kefta, a software as a service (SaaS) provider of online behavioral targeting solutions he sold to Acxiom, according to his LinkedIn profile.

Aside from the funding news, Apsalar also appointed Anton Commissaris to chief revenue officer. He will join the company's executive leadership team to drive sales and business development. And Thomvest Ventures Managing Director Don Butler joins Apsalar's board of directors.

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