- Bloomberg Goes 'West,' Challenges CNBC
MediaDailyNews, David Goetzl - Monday, February 28, 2011
Bloomberg TV will attempt to dispel any charges of an East Coa ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Ford Talks Tech With Global Focus Campaign
Marketing Daily, Karl Greenberg - Thursday, February 24, 2011
As Sir Martin Sorrell, the head of WPP, whose biggest client happe ...
- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
Online Media Daily, Joe Mandese - Friday, February 25, 2011
In a deal that could dramatically change the way big ad agenci ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Google's Laws Of Display Ad Physics, More Or Less
Online Media Daily, - Wednesday, February 23, 2011
In a post on Google's "
AdWords Agency Blog Wednesday, Vice President-Produ ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- M.C. Hammer, Still Moving Crowds
The Social Graf, Erik Sass - Tuesday, February 22, 2011
M.C. Hammer has had an interesting life, to say the least, fr ...
- NetShelter, Matter Network Team For Green Marketing
Online Media Daily, Gavin O'Malley - Friday, February 18, 2011
Adding a shade of green to its offerings, content network NetShelter Technolo ...
- Chevrolet Unveils MyLink To Tech-Savvy Crowd
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Rick Scheidt, who became U.S. VP Chevrolet marketing this month, says t ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- Rovi Deal Lets TV Viewers Buy Retail Via Remote
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
Rovi Corporation, the big electronic program guide company, and Delivery Agent, ...
- "Jeopardy!" Showcases Future Of Search
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 15, 2011
Holding the promise the superior search technology and artificial intelligence, the wor ...
- ComScore: 'Enter The Golden Age Of Mobile'
Marketing Daily, Aaron Baar - Monday, February 14, 2011
According to comScore's "2010 Mobile Year in Review," smartphone adoption rates ...
- Desktops and Laptops Trail Cell Phones in Popularity
Research Brief, Jack Loechner - Tuesday, February 15, 2011
According to a recent report by the Pew Research Center, Generations a ...
- Mediabrands Taps Federated's Weisberger As COO Of Ventures Unit, Will Develop A 'Platform' Approach
MediaDailyNews, Joe Mandese - Monday, February 14, 2011
Mediabrands Ventures, the sprawling, entrepreneurial division within Interpublic's Mediabrands unit, has nam ...
- Hyperlinks are for Skimmers
Notes from the Digital Frontier, James - Monday, February 14, 2011
What was my experience with technology this week? If you'll recall ...
- Martinez Upped To CMO Of MediaMath
Online Media Daily, - Monday, February 14, 2011
Marta Martinez has been promoted to CMO of MediaMath from senior vi ...
- New Microsoft Tool Blocks Behavioral Advertising
Online Media Daily, Wendy Davis - Thursday, February 10, 2011
Moving forward with its own version of do-not-track, Microsoft is releasing ...
- HP Campaign Spotlights The Computer User
Marketing Daily, Aaron Baar - Wednesday, February 9, 2011
"The center of the world isn't the PC [anymore], it's the user ...
- Expanded Samsung Programs Boost Customer Loyalty
Marketing Daily, Aaron Baar - Tuesday, February 8, 2011
"A large part [of our consumer engagement strategy] is offering a consiste ...
- CoreMedia Adds Nielsen Ratings For Dish Network
MediaDailyNews, - Monday, February 7, 2011
Direct response system developer CoreMedia Systems Friday said it had integrated Niels ...
- Verizon Sponsors Super Bowl Parties
Marketing Daily, Tanya Gazdik - Friday, February 4, 2011
"One of our goals is to create ways for people to experien ...
- SonoSite To Present NBA D-League All-Star Game
Marketing Daily, - Thursday, February 3, 2011
The NBA Development League has signed ultrasound technology company SonoSite as t ...
- The Geek Shall Inherit The Earth
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 3, 2011
I possess one of the most priceless gifts that fortune bestows ...
- Verve Wireless Acquires DIY Ad System
Online Media Daily, Mark Walsh - Wednesday, February 2, 2011
On the heels of hiring a new CEO, mobile ad firm Ver ...
- Android Reigns As Microsoft Plays Catch-up
Marketing Daily, Aaron Baar - Tuesday, February 1, 2011
"They've positioned it as in the middle between the choice and variati ...
- The Curse Of Technological Inertia
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 2, 2011
At first I thought that customer service reps at T-Mobile and GoDaddy.c ...
- Nielsen: Dead Heat In U.S. Smartphone Race
Online Media Daily, Mark Walsh - Tuesday, February 1, 2011
In the heated battle among smartphone platforms, it's a virtual three-way t ...
- DataXu Unveils Mobile DSP
Online Media Daily, Mark Walsh - Tuesday, February 1, 2011
After launching a demand-side platform for mobile media buying with WPP's Grou ...