CoreMedia Adds Nielsen Ratings For Dish Network
Feb 7, 2011, 8:45 AM
Direct response system developer CoreMedia Systems Friday said it had integrated Nielsen TV ratings for satellite TV service Dish Network into its DRTV software systems. CoreMedia claimed the move was a first among agency media management systems. CoreMedia said the move will agencies to access Dish Network's national ratings data during planning, in-flight and during post analysis of direct response TV ad campaigns.