- AT&T Taps Esther Lee For Marketing Role
Marketing Daily, - Saturday, May 30, 2009
AT&T named former Coca-Cola marketing executive Esther Lee senior vice president ...
- Let the Palm Pre Backlash Begin
Online Media Daily, Mark Walsh - Thursday, May 28, 2009
It looks like the backlash against the much-anticipated Palm Pre has beg ...
- Credit Cards Beat Cell Providers In Billing Accuracy: Survey
Around the Net In Brand Marketing, - Thursday, May 28, 2009
More Americans trust credit card companies to provide accurate bills than th ...
- LG Translates Teen Texts For Parents
Marketing Daily, - Wednesday, May 27, 2009
Parents who are having trouble understanding what their teens are saying ...
- Mobile Opportunity In Touting Green Creds
Marketing Daily, Aaron Baar - Wednesday, May 27, 2009
Although most carriers have cell phone recycling programs, other ideas -- su ...
- Nokia's Ovia Store Opens To Chorus Of Jeers
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
Nokia opened its Ovi app store to users in many countries Monda ...
- Samsung Helps Seniors Fight Jitterbug Bug
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
Samsung has voluntarily recalled 160,000 of its Jitterbug cell phones, marketed large ...
- Microsoft To Launch New Zune Later This Year
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
...
- Telecoms Dialing Up Online Spend
Online Media Daily, Mark Walsh - Friday, May 22, 2009
In the first quarter, online display ad spending by telecom companies increas ...
- Victoria's Secret Goes Mobile Secretly
Around the Net In Brand Marketing, - Friday, May 22, 2009
Victoria's Secret secretly launched a marketing initiative that uses the mobile W ...
- Skype Gets The Oprah Treatment
Around the Net In Brand Marketing, - Friday, May 22, 2009
...
- Boost Mobile Adds Star Power To 'Unwronged'
Marketing Daily, Aaron Baar - Thursday, May 21, 2009
IndyCar driver Danica Patrick will appear in two commercials, with the fir ...
- Nielsen Back-Pedals On Validation Study, Now Calls 8% Under-Reporting 'Relative,' Not 'Absolute'
MediaDailyNews, Joe Mandese - Thursday, May 21, 2009
In an apparent effort to appease client anxiety sparked by controversial resear ...
- AT&T To Offer Netbooks By Summer
Marketing Daily, - Tuesday, May 19, 2009
AT&T will begin offering mini laptops -- aka netbooks -- through a ...
- Sprint, Palm Look For Pre To Post Results
Marketing Daily, Aaron Baar - Tuesday, May 19, 2009
"The stakes for Palm are considerably higher for Palm than for Sprint ...
- Sprint: June 6 D-Day For Palm Pre
Online Media Daily, Mark Walsh - Tuesday, May 19, 2009
The much-anticipated Palm Pre will hit U.S. store shelves June 6, ...
- Sprint Launches Eco-Friendly Accessories
Marketing Daily, - Monday, May 18, 2009
Sprint is getting serious about its environmental initiatives, launching a line ...
- Sprint Extends 'Now Network' Effort To WaPo Maps
Marketing Daily, - Monday, May 18, 2009
In the latest rollout of its "Now Network" campaign, Sprint is sponsori ...
- AT&T Campaign Touts Smartphone Success
Marketing Daily, Aaron Baar - Friday, May 15, 2009
The new campaign, which includes television, print and online advertisements, will levera ...
- Sprint Extends 'Now Network' Effort To WaPo Maps
Online Media Daily, - Friday, May 15, 2009
In the latest rollout of its "Now Network" campaign, Sprint is sponsori ...
- U.S. Cellular Offers Customers Fresh Batteries
Marketing Daily, Aaron Baar - Thursday, May 14, 2009
The program, which is based on a test the company undertook la ...
- FCC Shortens Time To 'Port' Numbers
Online Media Daily, Mark Walsh - Thursday, May 14, 2009
Switching phone service is about to get a little easier. The Feder ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Marketing Daily, Laurie Sullivan - Thursday, May 14, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Online Media Daily, Laurie Sullivan - Wednesday, May 13, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- Vodafone Joins App Store Fray
Online Media Daily, - Tuesday, May 12, 2009
Vodafone, the world's biggest telecom operator by sales, is the latest mobi ...
- Telecom Companies Lead Online Display Advertisers
Online Media Daily, - Wednesday, May 13, 2009
Driven by fierce competition, telecom companies were among the biggest display advertise ...
- Virgin Mobile Loses Customers, Grows Profit In Q1
Online Media Daily, Mark Walsh - Tuesday, May 12, 2009
With the prepaid phone market booming, Virgin Mobile USA's loss of mo ...
- Demands on Network Strain Smartphone Growth
Around the Net In Online Marketing, Ross Fadner - Monday, May 11, 2009
The iPhone is proving to be quite expensive for AT&T, says T ...
- AT&T Launches New Pre-Paid Plan
Marketing Daily, - Friday, May 8, 2009
AT&T will begin offering a new prepaid calling plan to its GoPho ...
- Sprint To Take Over YouTube Page With Human Clock
Marketing Daily, Laurie Sullivan - Monday, May 11, 2009
Sprint is expected to take over Google's YouTube home page for ...