- The Eyes Have It: TOTN's Top 10 Stories Of 2011
Marketing Daily - Top of the News, Thom Forbes - Friday, December 30, 2011
It's always illuminating to read which stories have most touched readers' fancie ...
- Cox's Facebook Effort Raises Money For Charity
Marketing Daily, Tanya Gazdik - Wednesday, December 28, 2011
The effort consists of a Holiday Digeez Snow Globe that allows Cox ...
- AT&T Teams With Foursquare
Marketing Daily, Aaron Baar - Thursday, December 22, 2011
Between Jan. 2 and Jan. 9 Foursquare users can unlock the "AT& ...
- Inside Sprint's Sports Marketing Game Plan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 22, 2011
Sprint is in the business of wireless telecommunications, but it uses ra ...
- Y&R Launches Tech.Y&R, Will Focus On Technology Marketing
Online Media Daily, Joe Mandese - Thursday, December 22, 2011
WPP'S Y&R unit Wednesday unveiled a new global technology marketing practice dubb ...
- T-Mobile USA Faces A Less-Than-Magenta Future
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 21, 2011
Whither T-Mobile USA, now that AT&T did the expected and dropped it ...
- AT&T Drops T-Mobile Acquisition
Marketing Daily, Aaron Baar - Monday, December 19, 2011
Opposed by the Federal Communications Commission, the justice department and competitors, ma ...
- AT&T Hangs Up On T-Mobile Deal
Online Media Daily, Steve Smith - Monday, December 19, 2011
AT&T said today said that it withdrew plans to acquire Deutsche Telek ...
- AT&T Teams With Causes.com
Marketing Daily, Aaron Baar - Thursday, December 15, 2011
Through the partnership, Causes.com members can use the platform to trigger AT& ...
- Sprint Gets Top Billing At NBA
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
The National Basketball Association (NBA) and Sprint have signed a multiyear marketi ...
- T-Mobile Hypes 'Super Sale'
Marketing Daily, Aaron Baar - Tuesday, December 13, 2011
For two days this weekend, the telecommunications company is offering many ...
- Magenta Meets New Directions For T-Mobile
Marketing Daily, Aaron Baar - Thursday, December 8, 2011
The country's fourth-largest wireless provider is taking its signature color and sty ...
- Sprint Taps Digitas Chicago and Leo Burnett
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 8, 2011
Sprint is moving its account to Publicis Groupe, with Digitas Chicago t ...
- Virgin Mobile Celebrates Fake Trees
Marketing Daily, Aaron Baar - Wednesday, December 7, 2011
Virgin Mobile USA is setting up fake Christmas tree lots in sever ...
- Publicis Shops Win Sprint, Cox Accounts
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
Both phone giant Sprint and cable company Cox Communications awarded business ...
- AT&T Dead Last In Customer Satisfaction Poll...Again
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 7, 2011
For the second year in a row, AT&T's wireless service is ...
- Verizon Readies Online Video
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, December 7, 2011
How ‘bout them telcos! Catching Netflix and other streaming services off guar ...
- C Spire Rewards All Customers
Marketing Daily, Aaron Baar - Friday, December 2, 2011
Current C Spire customers have begun receiving text messages of 500 Per ...
- Friends Affect Telecom Churn
Marketing Daily, Aaron Baar - Friday, December 2, 2011
The analysis of the behavior of more than a million cell pho ...
- AT&T Helps Consumers Make Their Cases
Marketing Daily, Aaron Baar - Monday, November 28, 2011
'Tis the season for cases for gifts. And though many will re ...
- FCC Adds Static To Proposed AT&T, T-Mobile Deal
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 23, 2011
Is it just another snag in an ambitious deal? Or is ...
- Verizon FiOS Launches Fidelity-Branded Ticker
MediaDailyNews, David Goetzl - Tuesday, November 22, 2011
Verizon FiOS customers don't have be tuned into CNBC to follow t ...
- Santa? It's Vonage Calling...
Marketing Daily, Aaron Baar - Saturday, November 19, 2011
For the next few weeks, the Internet phone service will allow custome ...
- Mobile Marketers Demand Better Ad Performance, Standards
Online Media Daily, Laurie Sullivan - Thursday, November 17, 2011
It's still far too difficult to buy advertising online, and about 9 ...
- AT&T Must Halt San Fran Rollout Of U-Verse TV Service
Around the Net In Media, Phyllis Fine - Wednesday, November 16, 2011
Rollout of AT&T's U-verse TV and Internet services in San Francisco w ...
- Black Friday, Meet Magenta Saturday
Marketing Daily, Aaron Baar - Tuesday, November 15, 2011
"T-Mobile wants to take the hassle out of Black Friday shopping wi ...
- AT&T Remains Dominant iPhone Carrier
Marketing Daily, Aaron Baar - Wednesday, November 9, 2011
Despite Sprint and Verizon Wireless getting their first cracks at a n ...
- Verizon To Offer HTC Beats-enabled Phone
Marketing Daily, Aaron Baar - Thursday, November 3, 2011
Verizon Wireless will be the exclusive carrier of the HTC Rezound, t ...
- Cricket: Would You Rather Pay More Or Get More?
Marketing Daily, Aaron Baar - Tuesday, November 1, 2011
"Historically, our DNA has been about value and innovation," Jaime Vasquez, t ...
- Wireless Provider Satisfaction: Good And Great
Marketing Daily, Aaron Baar - Monday, October 31, 2011
Consumers are receiving the Internet speed the expect from their providers 6 ...