- VZW Offers Prepaid Plans
Marketing Daily, Aaron Baar - Monday, April 30, 2012
A new offering includes talk, text and 1GB of data for $80/mo ...
- Consumers Have Limit To Unlimited Plan Price
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
Despite finding that nearly half of consumers don't know how much mobi ...
- Cricket Targets National Audience
Marketing Daily, Aaron Baar - Sunday, April 22, 2012
According to the company, the introduction is part of a retail expansi ...
- Verizon Backing Windows Phone
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Verizon Wireless plans to put its marketing weight behind Microsoft Corp.'s ne ...
- Sprint Offers Deals, Phones for Earth Day
Marketing Daily, Aaron Baar - Thursday, April 19, 2012
During the final two weeks of April, Sprint will offer $50 cred ...
- AT&T Fuses Technology, Family For Mother's Day
Marketing Daily, Aaron Baar - Monday, April 16, 2012
The Hispanic campaign features a Mother's Day-themed commercial in which a teena ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Boost Offers Million Dollars For A Win
Marketing Daily, Aaron Baar - Saturday, April 14, 2012
The contest is open to any Boost Mobile customer in good standin ...
- Verizon Adds $30 Fee For Upgrade With Discounted Phone
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
On April 22, Verizon Wireless will institute the fee for existing custome ...
- P&G Veteran James Moorhead Is Now Dish CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The guy behind Old Spice's "Man Your Man Could Smell Like" ...
- Wireless Industry Works to Prevent Data Theft
Marketing Daily, Aaron Baar - Tuesday, April 10, 2012
The industry association group outlines a four-step plan that includes a databa ...