- Politics As Usual
TVBlog, Joe Mandese - Monday, July 25, 2011
Filling in for Dave Goetzl while he's on a much-deserved vacation th ...
- Networks On The Web Get About A Half-Hour Time Slot
VidBlog, Steve Smith - Monday, July 25, 2011
And here's another good reason for TV networks to dislike the Interne ...
- Reebok Kicks Off 'Reethym Of Lite' Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
While the shoes themselves may evoke '80s flashbacks, the new campaign ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- Nexstar Back On Sales Block
MediaDailyNews, David Goetzl - Thursday, July 21, 2011
The sprawling Nexstar station group, which operates 63 TV station nationwide, ...
- HD Spots Grab 20% Of TV Ad Inventory
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
HD commercials now comprise almost 20% of all TV commercials -- abo ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- And Someday the World Will End, Too...
Online Media Daily, George Simpson - Friday, July 22, 2011
If you read the new combined Adweek/Brandweek/Mediaweek, you'd best double-check the fac ...
- 'All My Children' TV to Web Transfer Could Change Everything!
TV Board, Ed Martin - Friday, July 22, 2011
In roughly two months, the long-running ABC soap opera "All My Childre ...
- What Would Consumer-Generated Marketing Do For Media Brands?
TV Watch, Wayne Friedman - Friday, July 22, 2011
We have all seen countless consumer-invented TV commercials and other consumer-inspired messagi ...
- "Entourage" Offers Profound Characters
TVBlog, David Goetzl - Friday, July 22, 2011
It was just perfect that on an HBO preview special for t ...
- Glee's' Sue Sylvester Tells Filmgoers To'Stop Believing"
Around the Net In Media, Phyllis Fine - Thursday, July 21, 2011
There's a new campaign urging people not to go see the upcomi ...
- 'Texas Football' Mag To Showcase Games On TV Show
Around the Net In Media, Phyllis Fine - Thursday, July 21, 2011
For fans of Texas high school football, can it get any wors ...
- Bringing 'Mad Men's Titles Back To The '60s
Around the Net In Media, Phyllis Fine - Thursday, July 21, 2011
Frustrated by the long wait until the next season of "Mad Men ...
- Digital Expansion: Amazon Streams CBS
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
Keeping with TV networks' efforts to spread around its content to differe ...
- Mass Medium: TV Is Solo Act, Internet, Print Shared
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
When it comes to multitasking, TV is more of a "solo" platfo ...
- Cord-Cutting On Rise, 10% Of Homes By 2015
MediaDailyNews, David Goetzl - Wednesday, July 20, 2011
A new report estimates about 4.5 million, or 4%, of U.S. hom ...
- Correction: Time Warner Cable and ESPN3.com Access
MediaDailyNews, - Wednesday, July 20, 2011
A MediaPost TVBlog on July 19 titled "Glenn Britt: The Most Interesti ...
- Social TV Marketing On Track For $12 Billion By 2020?
Online Spin, Dave Morgan - Thursday, July 21, 2011
I attended the Social TV Summit in Los Angeles yesterday. As t ...
- The Commercial Value Index: All Rating Points Are Not Equal
TV Board, Steve Sternberg - Thursday, July 21, 2011
When I was on the media agency side of the business, a ...
- CBS' Summertime Buzz: Tease Me! Tease Me! And Promise To Please Me
TV Watch, Wayne Friedman - Thursday, July 21, 2011
Summer is the time for networks to drive big awareness for t ...
- You Shouldn't Know Netflix is Raising Prices Yet
TVBlog, David Goetzl - Thursday, July 21, 2011
Netflix made a huge mistake with its massive price increase. Going wi ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- 'Two And A Half Men' Stays Raunchy With New Teaser Billboard
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
Hasn't been much outdoor advertising news lately for "Around the Net," ...
- CBS/Amazon Deal Seen As Another Strike Against Netflix
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
CBS has reached a deal for Amazon Prime to stream 2,000 episod ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- Not Completely The Apple Of My Eye
TV Board, Gary Holmes - Wednesday, July 20, 2011
For a long time I've doubted that the Internet would replace tradition ...
- Do News Corp.'s Brands Need A New Image In The U.S.?
TV Watch, Wayne Friedman - Wednesday, July 20, 2011
How do you save a media brand when your name is Rupe ...
- TV Paradox Continues: Medium Flourishes Despite Odds
TVBlog, David Goetzl - Wednesday, July 20, 2011
Once again, the TV paradox is in fine form. Outside the nad ...
- Hulu Sale Terms Include Five Years of Programming
Around the Net In Media, Phyllis Fine - Tuesday, July 19, 2011
Hulu's current owners -- Disney, News Corp. and NBCUniversal -- are reported ...