- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Fiscal Cliff May Start Spooking Marketers
TVBlog, David Goetzl - Wednesday, October 31, 2012
There will likely be more reports about Superstorm Sandy's negative impact ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- TV Reveals Politician Has A Soft Side
TVBlog, David Goetzl - Tuesday, October 30, 2012
New Jersey Gov. Chris Christie showed an unusual degree of emotion Tuesd ...
- FYI: Keeping Informed If You Lose Power During Sandy
Around the Net In Media, Phyllis Fine - Monday, October 29, 2012
Charge your cell phone now, and even if you lose power, y ...
- Reporters Say 'Let It Blow,' But Have Role To Play
TVBlog, David Goetzl - Monday, October 29, 2012
The awful cliche hovering around local newscasts for years has been " ...
- King-Sized TV Sets Selling At Princely Price
TVBlog, David Goetzl - Friday, October 26, 2012
Not everyone is waiting for the prices to come down. Sony h ...
- The Who Backs World Series
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
During Fox Sports' coverage of the 2012 World Series, in which t ...
- CNN's Blitzer Gets Little Support With Evenhanded Approach
TVBlog, David Goetzl - Thursday, October 25, 2012
Wolf Blitzer seems like an interesting enough guy. He's sure seen ...
- ANA Examines True Commercial Ratings
TVBlog, David Goetzl - Wednesday, October 24, 2012
The national TV market has been using a version of commercial ratin ...
- Texas Coach Identifies Problem: TV Network
TVBlog, David Goetzl - Tuesday, October 23, 2012
The Longhorn Network may not have much of an audience, but so ...
- Stations, Country Can Benefit From Electoral College Banishment
TVBlog, David Goetzl - Monday, October 22, 2012
The country failed to eliminate the farce that is the Electoral Colle ...
- "SportsCenter" Brand Moves To Another Arena
TVBlog, David Goetzl - Friday, October 19, 2012
ESPN's efforts to give its "SportsCenter" brand a higher-profile, multi-platform role ha ...
- Pepsi Continues Using Advertising For Turnaround Efforts
TVBlog, David Goetzl - Thursday, October 18, 2012
Pepsi and Coke talk about reaching young people through music and sport ...
- CBS/Dish Deal Could Make Moonves' AutoHop Battle Tougher
TVBlog, David Goetzl - Wednesday, October 17, 2012
The path for CBS chief Leslie Moonves' efforts to thwart Dish Network ...
- Lehrer's Debate Trouble Good For The Country
TVBlog, David Goetzl - Tuesday, October 16, 2012
Almost immediately after the first presidential debate, moderator Jim Lehrer began ...
- LIN Finalizes Deal To Add Stations
MediaDailyNews, David Goetzl - Friday, October 12, 2012
LIN TV said it has completed its acquisition of stations in eig ...
- ESPN3 Changes Course After A Curiously Long Time
TVBlog, David Goetzl - Monday, October 15, 2012
It's not surprising ESPN has curtailed its cord-cutter's delight, it's surprising ...
- Nielsen's New Local TV System Moves Into Living Rooms
TVBlog, David Goetzl - Friday, October 12, 2012
This week, Nielsen began installing new technology that is a cornerstone ...
- 11% Viewed Debate On Two Screens
Raw, Mark Walsh - Thursday, October 11, 2012
About one in 10 people who watched the presidential debate last we ...
- Dual-Screening Becomes Mainstream
TVBlog, David Goetzl - Thursday, October 11, 2012
It's time to change the narrative. It's past time to take no ...
- ESPN, Local Cable Finding Political Cash Together
TVBlog, David Goetzl - Wednesday, October 10, 2012
Analysts will say that along with Hispanics, suburban women will decide w ...
- Drugstore Pulls TV Ad Over Gay-Bashing Charges
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 9, 2012
Quebec drugstore chain Familiprix Group has pulled one of its television a ...
- Firsts: Lin Stumps For Volvo, Toyota Partners With HSN
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
The Houston Rockets star Jeremy Lin may be off the NBA cou ...
- Ram Bends Third Dimension In New Ads
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
Chrysler's Ram rolled out Monday its second major national campaign since t ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Longhorn Network Limited To Cablevision West
TVBlog, David Goetzl - Tuesday, October 9, 2012
A Cablevision-Disney deal includes carriage of the Longhorn Network (LHN). But t ...
- PBS Missing A Chance To Exploit Big Bird
TVBlog, David Goetzl - Monday, October 8, 2012
As far as political ads go, President Obama has an easy o ...
- Arby's Fixes TV Spot That Angered Iowans
Marketing Daily, Karlene Lukovitz - Thursday, October 4, 2012
Arby's' has edited one of the TV spots in its new "Slici ...
- Outdoor Channel Looks To Increase Interest In Aerial Cameras
MediaDailyNews, David Goetzl - Thursday, October 4, 2012
As it continues to seek a buyer for its aerial camera businesse ...