- McDonald's Moves From Cows To Chickens In Its Myth-Busting Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
McDonald's is continuing to invest heavily in dispelling myths over the quali ...
- Atkins Demonstrates Connection Between Television, Search Advertising
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 30, 2015
Second-screen searchers, those who use their mobile device while watching television, prese ...
- Veritone Media Cognitive Platform Looks To Attribute Organic Media
MediaDailyNews, Laurie Sullivan - Tuesday, September 29, 2015
Questioning the effectiveness of advertising, California startup Veritone created a cognitive med ...
- comScore, Rentrak To Merge, Take On Nielsen
MediaDailyNews, Wayne Friedman, Laurie Sullivan - Tuesday, September 29, 2015
Making a major move for new digital and traditional media measurement servic ...
- BBC To Launch IPlayer For Children
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
The BBC is looking to launch an iPlayer dedicated solely to childre ...
- Facebook Launches New Mobile Ad Tools For TV Advertisers
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
Facebook has launched a number of new ways to buy ad spa ...
- UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic Video
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Last March, C4 struck a partnership with FreeWheel to create a marketpla ...
- Facebook Sets Out Stall As TV Extension With Metrics Master Stroke
London Blog, Sean Hargrave - Monday, September 28, 2015
Facebook bringing tv metrics to social is a master stroke in bei ...
- Government Considering GBP1bn Privatisation Of Channel 4
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
The government has inadvertently provided further evidence that it is looking ...
- 'Cosmo,' NBC Working on Scripted Series
Around the Net In Publishing, Erik Sass - Friday, September 25, 2015
'Cosmopolitan' is joining forces with NBC to produce a new scripted serie ...
- TubeMogul Invests In Programmatic TV
Audience Buying Insider, Tyler Loechner - Friday, September 25, 2015
Programmatic video ad platform Tube Mogul has been investing "significant time a ...
- O2 And Vauxhall Sign Up To Channel 4's Personalised 'Ad Journey'
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
Channel 4 has signed up O2 and Vauxhall as the first partne ...
- ITV Player To Be Replaced By ITV Hub
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
TV is to scrap ITV Player TV and ITV.com and launch ...
- Bing Brings Real-Time To TV, Will Ad Budgets Follow?
MediaDailyNews, Laurie Sullivan - Wednesday, September 23, 2015
Microsoft will work to prove that Bing Pulse can keep television viewe ...
- H&M Unveils Beckham Ad Trailer With American Comedian Kevin Hart
Around the Net In MAD London, Sean Hargrave - Wednesday, September 23, 2015
H&M has released its first ad created by Adam & Eve/DDB, ...
- It's Always Premiere Week On Your Browser
VidBlog, P.J. Bednarski - Wednesday, September 23, 2015
A study from YuMe concludes lots of us are just streaming ...
- Ofcom Criticises Fox News For Apology Delays Over Birmingham Extremism Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
A Fox News programme which said Birmingham was a city "where non-Musli ...
- European TV Chiefs Tell UK Government To Stop 'Meddling' With BBC
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
The BBC is regarded as the "mother of all public service broadcastin ...
- ITV To Bid Against BBC For Olympics
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
ITV will compete with the BBC to broadcast the Olympics after t ...
- Television, Search Cross-Media Campaigns Require Timing
SearchBlog, Laurie Sullivan - Monday, September 21, 2015
Radio and broadcast television still have value in reaching consumers, especially wh ...
- BBC To Launch US Streaming Service
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
The BBC will launch a new online streaming service in America ...
- Discovery Boss Tells Broadcasters To Stand Firmer Against Tech Giants
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
The chief executive of Discovery Networks, the television arm of John Malone ...
- Breaking Bad Network Chief Says Data Should Not Be Used For Creative Decisions
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
The head of the network behind hit shows such as "Mad Me ...
- Channel 5 Promised Double-Digit Budget Increase And Brand Overhaul By Viacom
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Channel 5 is set to benefit from a significant cash injection fr ...
- AdMore Opens Office In Chicago, Bolsters Sales Team
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
AdMore, an automated TV ad-buying platform, this week announced it has open ...
- Apple Aiming To Make iOS Central To Digital Lives
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Make no mistake, Apple is looking to be the digital companion ...
- Apple TV -- Why All The Fuss?
London Blog, Sean Hargrave - Thursday, September 10, 2015
If content is King and UK tv viewers already have Smart T ...
- Voice Search, Touch Rule Next Iteration Of Apple TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2015
Apple released on Wednesday the next version of Apple TV supported ...
- Apple's 6 Most Recent And Interesting Search-Related Patents
SearchBlog, Laurie Sullivan - Thursday, September 10, 2015
Apple announced at its developer conference a slew of search-related features ...
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Programmatic television supply-side platform clypd on Tuesday announced the appointment of Pe ...