- BBC Hands Network Replacement Contract To BT
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
The BBC has awarded a GBP100m contract to replace its broadcast netwo ...
- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- Channel 4 Privatisation Nears With New Chair
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
The privatisation of Channel 4 appeared to be a step closer yesterd ...
- Children Spending More Time Online Than Watching TV
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Children in the UK are spending more time on the internet th ...
- Ad Industry Could Face Talent Shortage, Says New IAB Chair Wiener
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The IAB has appointed Lauren Wiener, president of buyer platforms at vid ...
- ITV Investigates Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
ITV is investigating whether Dentsu Aegis Network has stuck to its de ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, January 20, 2016
Victoria's Secret moved up 2 places on the leaderboard after the announceme ...
- BBC Likely To Lose More Sports Rights To Commercial TV
Around the Net In MAD London, Sean Hargrave - Tuesday, January 19, 2016
The BBC is likely to have to lose more live sporting even ...
- HomeAway Campaign Parodies Airbnb Over Sharing Travel
Around the Net In MAD London, Sean Hargrave - Tuesday, January 19, 2016
HomeAway is using its biggest marketing campaign ever to highlight the differenc ...
- Top ITV Execs Leave Network In Good Shape
Around the Net In MAD London, Sean Hargrave - Tuesday, January 19, 2016
For all the transformation at ITV in recent years, the top te ...
- Heineken Stands By Its 'Moderate Drinkers Wanted' Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, January 19, 2016
Heineken is standing by an ad that suggests women prefer men w ...
- Google Searches During Democratic Debate Reflect Changing U.S. Attitude
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2016
"Who will become the next U.S. president" was not the most-searched questi ...
- Ford Hires WPP To Encourage Public To Drop Brand Preconceptions
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
Ford is encouraging people to let go of preconceptions in a n ...
- Thomson Unveiled As First Dates Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
The brand will also launch a new shorts series on All ...
- Google YouTube Stars Query Candidates In Democratic Presidential Debate
SearchBlog, Laurie Sullivan - Monday, January 18, 2016
Searching for the correct answers isn't always easy -- especially when you' ...
- Idris Elba Campaign To Boost Awareness Of Britvic's Purdey's Brand
Around the Net In MAD London, Sean Hargrave - Friday, January 15, 2016
Britvic is launching a new campaign for Purdey's as it aims ...
- 'EastEnders' Omnibus Returns To UKTV's Watch Channel
Around the Net In MAD London, Sean Hargrave - Friday, January 15, 2016
UKTV has struck a deal to air same-day repeats of "EastEnders" a ...
- Netflix Global Is A Sign Of Things To Come
MAD London, Jason Mander - Friday, January 15, 2016
The pace of Netflix's expansion has caught everyone out. It is ...
- BBC Trust Warns Online Drive Could Alienate Some Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
Older, poorer and rural viewers could all be excluded by the BBC ...
- Sainsbury's Hails Mog The Cat A Success
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
Sainsbury's chief executive Mike Coupe says he believes its festive campaign featuri ...
- Millennials Are Replacing Traditional Pay TV With YouTube And Netflix
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Young YouTube and Netflix addicts are unlikely to revert to more tradition ...
- This Girl Can Gets 2.8m Women More Active
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
It's a year to the day since Sport England released the Th ...
- Campaign Pays Tribute To Bowie's Ads Through The Years
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
Bowie rose to fame in the 60s with the launch of h ...
- The Challenges For Programmatic TV
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 12, 2016
The prospect of programmatic ad buying for TV inventory is a hea ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 12, 2016
NBC secured a 1,309% increase in digital engagement after broadcasting the 20 ...
- Channel 4 Increases Audience Share For First Time In A Decade
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Channel 4 appears to have turned a corner last year with sho ...
- Burberry Goes Live On Apple TV
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Burberry has announced its arrival on Apple TV and will mark t ...
- The FA Could Learn From Biz Stone's Prediction On Good Deed Marketing
London Blog, Sean Hargrave - Monday, January 11, 2016
FA can't compete with the Premier League on money, so marketing succe ...
- Conquesting Bridges Television With Digital Through Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2016
Conquesting -- the act of brands running digital advertising, such as pa ...
- TV Ad Spending Expected To Rise 5% In January
Around the Net In MAD London, Sean Hargrave - Thursday, January 7, 2016
Some media agencies expect an increase of as much as 10% despi ...