- comScore Formally Debuts Multi-Platform Ratings
Online Media Daily, Mark Walsh - Monday, March 25, 2013
comScore's Media Metrix Multi-Platform reporting aims to provide a more complete vi ...
- Quantcast Adds App Measurement
Mobile Marketing Daily, Mark Walsh - Thursday, March 21, 2013
Online audience measurement firm Quantcast has launched a new service for tracki ...
- Yes, You ARE Being Tracked -- Get Over It
MediaDailyNews, George Simpson - Friday, March 15, 2013
There was a time -- say 15 years ago -- when t ...
- Ad Group Poised To Release Mobile Privacy Rules, Likely To Mirror Online's
Online Media Daily, Wendy Davis - Wednesday, March 13, 2013
The self-regulatory group Digital Advertising Alliance is poised to release new mobi ...
- Twitter, Pinterest Increase Focus On Real-Time Analytics
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
There's data, and then there are insights and business intelligence gained fr ...
- Sen. Franken Blasts Euclid For Tracking Smartphone Users In Stores
Online Media Daily, Wendy Davis - Wednesday, March 13, 2013
A lawmaker is slamming Euclid Analytics for tracking people's physical whereabouts v ...
- bit.ly CEO Exits, Data Services Expand
Online Media Daily, Gavin O'Malley - Monday, March 11, 2013
Bitly and its CEO Peter Stern are parting ways. Launched as ...
- New In-App Ad Rules, Nielsen Debuts Mobile Brand Effect
Online Media Daily, Mark Walsh - Wednesday, March 6, 2013
New guidelines governing measurement of ads within mobile applications were issued tod ...