Tag results for "trading desk" for September 2014
- VivaKi Launches 'Quality Index' To Tune Up Programmatic InventoryPublicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With IntegralVarick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- We're No Longer Waiting To See Ad Tech's ImpactMartin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Agencies Paying The Price For Programmatic Shortsightedness"Ad agencies trying to lure marketers to use their programmatic ad uni ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad CompaniesVarick Media Management on Monday announced its foray into the "programmatic nativ ...
- 'Programmatic Reform' Is Needed: 360i's BelskyJared Belsky, president of digital agency 360i, wrote an article published ...
- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study SaysMore than 70 percent of advertisers prefer the traditional way of ...
- Agency Trading Desks Need To Rethink Pricing Models: Forrester AnalystRichard Joyce, senior analyst at Forrester, believes agency trading desks will ne ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage DeclinesThat's according to a new study by the World Federation of Advertiser ...
- Former TBWA Creative Director Says Apple's Awesome Advertising Died With Steve JobsKen Segall, who worked on the Apple account while at TBWA/Chiat/Day, thin ...
