Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thinks a Job-less Apple has "lost its ad bite." Speaking to the The Australian, Segall said, “I feel that
Apple is acting a lot like a big company now when it comes to marketing, and a lot of their recent efforts show that. Their iPad advertising is more like, ‘People all around the world are using
the iPad to do amazing things.’ That may be true and that may be impressive, but people aren’t buzzing about their commercials.’’ And why is this happening? Segall goes on to
say, “My sense is that they are starting to behave more like a typical large company when it comes to advertising. There seems to be plenty of competition, with a number of creative teams
working on things -- the best team wins sort of thing. That isn’t the way Steve worked. He worked with a small group of people at our agency and if he didn’t like something we would do
something else. We lived and breathed it and worked around the clock till it was right.’’
Has the current advertising landscape got you down? Do you hate that every friggin' brand wants to be your friend? Do you feel like a good ad campaign now consists of a Hyperlapse video posted to Vine and Instagram and then embedded in a blog post which, itself, is then posted to Facebook and tweeted out to a brand's followers who are asked to retweet that tweet and Like the brand's Facebook page so they can be entered into a contest that will award them Klout points if only they send in the best Snapchat of the brand's product? Well, Tomorrow Group CEO Tom Goodwin feels your pain. Writing in the Guardian, Goodwin says: "We’ve created the long tail of marketing, where each campaign has ever smaller budgets, ever shorter lifespans, diminishing aims, all so wonderfully cheap in execution, so wonderfully proficient in terms of outputs, but so entirely pointless. It’s this maintaining excitement for a Twitter feed of 4,000 people, or keeping the 500 subscribers on YouTube happy that is the marketing of our time. It may be cheap, but it’s a pointless distraction and it’s not solving any of the problems that are keeping our clients up at night." Amen, brother.
So, of course you've heard of ad:tech, right? That conference that is sort of the mother of all ad conferences? Trouble is, it's become so big and so unwieldy that perhaps it's lost its way. But on the upside, it appears the show runners realize that and are applying a fix. That fix comes in the form of PAN Communications, a PR firm ad:tech has hired to, as the press release explains, "increase show engagement with attendees, elevating brand awareness to potential audiences and strengthening relationships with core media." And in addition, "develop sharable content, manage social channels, and build out media and influencer relations in correlation with upcoming events in New York City and San Francisco." Will PAN succeed? We certainly hope they do.
And if things weren't already bad enough for ad agencies, brands are shifting away from agency trading desks for their programmatic buying needs and shifting that business over to independent specialists. According to a new report from the World Federation of Advertisers brands' usage of agency trading desks has declined from 81% percent in 2013 to 69% percent in 2014. On the flip side, usage of independent trading desks or demand-side providers has increased from 8% in 2013 to 29% in 2014. Better get your acts together, agencies.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.