- Generator Appointed Media AOR For La Compagnie
MAD, Steve McClellan - Wednesday, February 25, 2015
Generator will manage media planning, buying,and analytics for the Paris-based airline, whi ...
- Black Cab App To Open In Six New UK Cities
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
GetTaxi, the global cab app, has announced it is expanding into s ...
- TfL Calls Creative And Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
Transport for London is preparing to review its advertising requirements, putting i ...
- Digitas LBi Launches Lift-Sharing App
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
The app is the first product to come out of the agency ...
- Skoda Lets London Commuters Customise A New Fabia
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Skoda has launched a week-long augmented reality campaign on Europe's largest advertisi ...
- Expanding Beacon Targeting in Stores, Trucks, Buses, Museums & More
MobileShopTalk, Chuck Martin - Thursday, February 5, 2015
The uses of beacons are expanding considerably from their early days n ...
- Beacons & Mobile Payments for the Masses
MobileShopTalk, Chuck Martin - Wednesday, February 4, 2015
For mobile commerce technologies to really hit the masses, they need ...
- Outfront, Titan Renew 2 Big City Transit Contracts
MediaDailyNews, Erik Sass - Monday, February 2, 2015
Two big transit advertising contracts were renewed this week, as Outfront Med ...