- Samsonite Pitches Nostalgic Travel To Drive Excitement
MAD, Fern Siegel - Tuesday, June 13, 2023
The imagery, from the 1970s, evokes youth and excitement. The pitch: Trav ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Google Generative AI To Power Priceline Virtual Travel Agent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Priceline plans to use Google Cloud's generative AI across customer-facing and intern ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Search & Performance Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...
- Travel To Go: There's Still Time To Drive Summer Bookings With Email
Email Insider, Ray Schultz - Friday, May 26, 2023
Few trips are initially booked because of email messages, but email h ...
- PetSmart Wants Your Pup-Pleasing Travel Plans
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
To promote a new line of outdoor gear, the company is urgi ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Conan Goes Away, Comes Back With New HBO Max Show
TVBlog, Adam Buckman - Tuesday, May 23, 2023
Warner Bros. Discovery has ordered Conan O'Brien to go away, but ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Search & Performance Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- With Attendance Down, Six Flags Will Pilot Surge Pricing
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
The theme park company is looking for new ways to entice summ ...
- Study: Staycations Are So 2022 As Summer Travel Makes Big Comeback
MAD, Steve McClellan - Monday, May 1, 2023
According to a Dentsu study inflation is a worry but not ...
- Tripadvisor Leans Into Fight Against Fake Reviews
Search & Performance Insider, Laurie Sullivan - Wednesday, April 19, 2023
Reviews left on Tripadvisor in 2022 rose more than 20%, compared wi ...
- Marriott Maximizes March Madness
Marketing Insider, Harvey Chipkin - Tuesday, April 18, 2023
Marriott leverages its role as official hotel partner of the NCAA ...
- Hate Babies On Planes? Carter's Has $100 To Soothe You
Marketing Daily, Sarah Mahoney - Tuesday, April 11, 2023
The No. 1 baby-clothes brand knows not everyone wants to share t ...
- Editor Kat Craddock Acquires 'Saveur' From Recurrent
Publishers Daily, Ray Schultz - Monday, April 10, 2023
As part of the deal, Craddock will take over the 30-year archi ...
- Massachusetts Tourism Invites Visitors To 'Take A Moment'
MAD, Fern Siegel - Tuesday, April 4, 2023
"Moment" underscores the key experiences the Bay State offers, such as Tanglewo ...
- Internova Travel Group Debuts Print/Digital Magazine For Affluent Travelers
Publishers Daily, Ray Schultz - Tuesday, April 4, 2023
The new publication is being mailed this week to 100,000 top clien ...
- Google And Microsoft Focus On Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Microsoft Advertising projects 2023 will be a big year for travel, althou ...
- For Spring Fashion, Target Focuses On Travel
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
With new collections from Agua Bendita, Fe Noel and Rhode, the retail ...
- Meet Minneapolis Makes A 'Fuss' About Tourism
MAD, Fern Siegel - Wednesday, March 29, 2023
Periscope created "See What All the Fuss Is About," highlighting the city ...
- 'Fake (Brit) It' Campaign's Truth: It Wants More U.S. Visitors
MAD, Fern Siegel - Thursday, March 23, 2023
The Visit Britain multimedia push invites tourists to discover the rich diversi ...
- Noble Studios Tapped As AOR For Santa Monica Travel & Tourism
Accounts on the Move, Fern Siegel - Tuesday, February 28, 2023
The agency will begin brand strategy work and launch new creative th ...
- Range Rover Offers Curated Hospitality
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2023
Alpine luxury destination Range Rover House will be accessible by invitation on ...
- Cheil UK Wins Priority Pass's Global Performance Media Account
Accounts on the Move, Fern Siegel - Tuesday, February 7, 2023
Priority Pass is a network of 1,300 lounges and travel experiences ...
- Melissa McCarthy Goes 'Somewhere' In Booking.com's Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 7, 2023
The musical spot continues the Booking.yeah campaign, which will again give aw ...
- Pickup Lines: Copy That Works For Brands In AI Campaigns
Email Insider, Ray Schultz - Tuesday, February 7, 2023
Timelessness was the leading narrative in retail campaigns in 2022, Persado repo ...
- Battery Named Creative Partner By Vail Resorts
Accounts on the Move, Fern Siegel - Monday, February 6, 2023
Battery will also handle the launch of an inaugural brand campaign, "Hi ...