- Range Rover Offers Curated Hospitality
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2023
Alpine luxury destination Range Rover House will be accessible by invitation on ...
- Cheil UK Wins Priority Pass's Global Performance Media Account
Accounts on the Move, Fern Siegel - Tuesday, February 7, 2023
Priority Pass is a network of 1,300 lounges and travel experiences ...
- Melissa McCarthy Goes 'Somewhere' In Booking.com's Super Bowl Spot
MAD, Fern Siegel - Tuesday, February 7, 2023
The musical spot continues the Booking.yeah campaign, which will again give aw ...
- Pickup Lines: Copy That Works For Brands In AI Campaigns
Email Insider, Ray Schultz - Tuesday, February 7, 2023
Timelessness was the leading narrative in retail campaigns in 2022, Persado repo ...
- Battery Named Creative Partner By Vail Resorts
Accounts on the Move, Fern Siegel - Monday, February 6, 2023
Battery will also handle the launch of an inaugural brand campaign, "Hi ...
- Priceline Returns To Pre-Super Bowl Show
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2023
Rather than buy a spot during the "Big Game," the company inste ...
- Websites Aim To Eliminate Fake Reviews
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 25, 2023
Yelp, Tripadvisor, Trustpilot, Google and several other review sites recently met f ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- As Travel Recovers, Away Taps New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 23, 2023
Carla Dunham is joining the trendy luggage brand as CMO, a po ...
- United, Chase Partner For Anti-Jet-Lag Sweepstakes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 19, 2023
United Airline and Chase are partnering for a sweepstakes that will awa ...
- JetBlue Vacations Boxes Up Travel
MAD, Fern Siegel - Monday, January 16, 2023
Providing a tangible hook to a vacation package, the campaign revolves arou ...
- Virgin Voyages Invites 40- To-60-Year-Olds To Set Sail
MAD, Fern Siegel - Wednesday, January 11, 2023
To add a bit of nostalgia with a tropical kick, the sp ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Search & Performance Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Seabourn Cruise Line Campaign One of 2022's Most-Read Stories
Marketing Daily, Tanya Gazdik - Monday, January 2, 2023
The most-read travel story of 2022 was about a demographic that traditional ...
- Away's Global Glimpse Campaign Supports 'Generation Travel'
Marketing Daily, Sarah Mahoney - Thursday, December 15, 2022
The D2C luggage brand is helping diverse high-school kids take their fir ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- Tripadvisor's New CMO Looks To Integrate Consumer And Business-To-Business Marketing Divisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Newly appointed CMO John Boris previously served in several C-suite and executi ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Who Likes Surveys? At Least One Travel Insurance Company Does
Marketing Insider, Harvey Chipkin - Tuesday, November 15, 2022
How Allianz Partners USA uses surveys as part of a public relatio ...
- Airbnb's Focus Changes From Search To Brand Marketing, It's Paying Off
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 10, 2022
Airbnb said its strategy of slashing the amount spend on advertising and investi ...
- Booking.com Pays Tribute To 'Smokey Bear' With Getaway, Donation
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2022
Following a one-time guest stay at the property, Booking.com will donate ho ...
- American Airlines Phasing Out First Class On International Flights
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 24, 2022
American Airlines plans to switch its first-class seats to business class ...
- Harbour Selected As Brand, Creative Partner For Away Resorts
Accounts on the Move, Fern Siegel - Friday, October 21, 2022
There will be a new brand positioning launch in 2023. ...
- Amex-Delta Take Off With 'Yellowstone' Cast
Out to Launch, Fern Siegel - Friday, October 21, 2022
The new extension features "Yellowstone" actors Luke Grimes, Jen Landon and Den ...
- Las Vegas Positioned As Adult Fare, Ads Suggest Ditching The Kids
MAD, Fern Siegel - Thursday, October 20, 2022
The Las Vegas Convention and Visitors Authority has launched its latest creati ...
- Study: Consumers Cutting Travel Out Of Holiday Budgets
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2022
Still, survey also shows determination to celebrate, with Deloitte forecasting that overa ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...