- A New Marketing Trend Is Upon Us: Simple Sells
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
Bruce Horovitz writes that 2010's most powerful marketing mantra might be "simp ...
- Online Retailers Turn Up Service To Capture More Holiday Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
For reasons I cannot fathom myself, I was giddy with delight th ...
- Tough Week? Tough Year? Just Remember 3 Words
MediaDailyNews, Claudia Cahill - Tuesday, October 27, 2009
Whatever the challenge, perseverance, courage and collaboration will see us through a ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
Marketing Daily, David Goetzl - Tuesday, October 27, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
MediaDailyNews, David Goetzl - Monday, October 26, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- Will E-Books Save The Library?
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 26, 2009
In a story that potentially bodes well for the broader publishing industr ...
- Ad Industry M&A Activity & IPO Wave To Hit In 2010
Online Media Daily, Laurie Sullivan - Wednesday, October 21, 2009
Despite high unemployment and little opportunity for job growth, the advertising indust ...
- Sports, School And TV Shows Rule In September
Online Media Daily, Gavin O'Malley - Sunday, October 18, 2009
Yahoo, Pearson Education, and computer software provider Intuit all benefited greatly fr ...
- 'Exotic Functionals' Among Next-Wave Drinks
Marketing Daily, Karlene Lukovitz - Thursday, October 15, 2009
"The same consumers who value local foods, artisan products and traditional fo ...
- 'NYT' Research Team Plans Connected Devices, Apps
Around the Net In Media, Joan Voight - Thursday, October 8, 2009
The research and development group of The New York Times is ...
- Ad Trends Signal Shift To Media Quality
Marketing Daily, Fred Geyer - Thursday, October 8, 2009
The most recent advertising spending data has lessons that should make lar ...
- R.L. Polk Looks On The Bright Side Of Life
Marketing Daily, - Tuesday, October 6, 2009
A new study by R.L. Polk & Co. says the new-vehicle mark ...
- Damning With Faint Praise
Marketing Daily, Jim Lucas - Monday, October 5, 2009
With holiday season just around the corner (seemingly three minutes after Halloween ...
- 10 Trends For 2010
Marketing Daily, Robert Passikoff - Friday, October 2, 2009
Accommodating these trends will require a paradigm change on the parts ...
- IMF Says World Economy Is Recovering
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
But there are plenty of buts. ...
- Analysts: Prepare For Tough Holiday Season
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2009
Marketers who incorporate data and careful planning into all holiday initiatives wi ...
- What The Increase In RV Sales Tells Us
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Shipments to retailers were up 16% in August compared with July. India ...
- Analysts: 'Volatility Giving Way To Stability'
Marketing Daily, Karl Greenberg - Saturday, September 26, 2009
Stephen Berkov, Edmunds.com senior marketing analyst, says "October should be a fre ...
- Prognosticators See 6 More Weeks Of New Media
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Cuban argued that the assertion that new media means smaller, mo ...
- Airlines Test How High They Can Fly With Tacked-On Fees
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
Airlines squeezed by the recession, high fuel prices and the impact ...
- Sporting Goods Group Dissects Team Sports
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
The Sporting Goods Manufacturers Association found more complex reasons for a decli ...
- Wal-Mart CEO: 'Purchase Deferral Is The New Normal'
Marketing Daily, Sarah Mahoney - Thursday, September 10, 2009
About the fast-approaching holiday season, Mike Duke says this will be ...
- Survey Finds Fewer On Roads Over Weekend
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
IBM's "Commuter Pain" survey finds the decision to drive less over t ...
- Top Consumer Trends: Trust, Control, ... Playfulness?
Marketing Daily, Sarah Mahoney - Friday, September 4, 2009
When market researcher Mintel released its list of leading consumer prognostication la ...
- Future Trends In Sponsorship
Marketing: Sports, Darren Marshall - Tuesday, September 8, 2009
Based on our work with a large number of U.S. and glob ...
- Girls-Next-Door Replace Edgy Models In Austere Times
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
The experts tell Kimberly Chou that when hard times hit, we consume ...
- CMOs See Better Times Ahead; Upsurge in Social Media
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Fifty-nine percent of 511 top marketing executives polled recently are more upbe ...
- Cause-Related Ads: Less Sincerity, More Guffaws
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2009
"In difficult times, urgent messages about critical social needs may alienate stressed-o ...
- Sitting On The Shipping Dock, Watching The Tide Basic Roll In
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
We've seen economic cycles compared to the ebb and flow of t ...
- Coffee Shops Done With Free-Loading Laptops
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 6, 2009
Driven in part by high unemployment rates, the honeymoon between laptops owne ...