- Interpublic Calls Advanced TV 'Balkanized,' Offers Mediocre Ad Outlook
MediaDailyNews, Joe Mandese - Monday, May 11, 2009
Describing the enhanced TV industry's advertising infrastructure as "balkanized," Interpublic's top forecast ...
- 'Leno' At 10 Changes Ad Dynamics For Rival Nets
MediaDailyNews, Wayne Friedman - Friday, May 8, 2009
NBC's Jay Leno moving to 10 p.m. could mean greater share ...
- GE Brings $6 Bil. 'Healthy' Initiative To Masses
MediaDailyNews, Karl Greenberg - Friday, May 8, 2009
General Electric is launching a new initiative that positions it as t ...
- Google Needs Traditional TV Ad To Sell A Product: Its Own
TV Watch, Wayne Friedman - Monday, May 11, 2009
So Google needs TV after all. It's starting a new TV advertisi ...
- ABC Welcomes Viewers to Online 'Music Lounge'
Around the Net In Media, Joan Voight - Friday, May 8, 2009
ABC unveiled a new online "music lounge" this week that offers ...
- Nielsen Fields Client 'Satisfaction' Survey Amid TV Ratings Meltdown
MediaDailyNews, Joe Mandese - Friday, May 8, 2009
In the research business, timing can be everything. That's something media a ...
- Bill Gates Takes Televisa Stake
MediaDailyNews, - Friday, May 8, 2009
Microsoft founder Bill Gates in March acquired more than 15 million wor ...
- Universal Sports Strikes Deal For Giro d'Italia Bike Race
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
In a last-minute deal, NBC Universal's Universal Sports, the sports cable netwo ...
- Cablevision Strong Signal: Quarterly Revs Climb 11%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
Cablevision reported that first-quarter results swung to a net profit of $20 ...
- Skid Marks: NBC Sues Championship Off Road Racing
MediaDailyNews, David Goetzl - Thursday, May 7, 2009
NBC Universal has filed suit against a dirt-track racing series, alleging th ...
- Media And Sports Comebacks Are The Story -- Really?
TV Watch, Wayne Friedman - Friday, May 8, 2009
In America, everybody loves a comeback. But these days, high profile retur ...
- MSNBC Re-Brands as 'Obama Network'
Around the Net In Media, Joan Voight - Thursday, May 7, 2009
Over the past two months, MSNBC scored narrow prime-time victories over C ...
- Microsoft Introduces XBox TV Game Show
Around the Net In Media, Joan Voight - Thursday, May 7, 2009
Microsoft is taking a first step in bringing TV and video gam ...
- Tribune Acquires 'Curb,' 'Entourage'
Around the Net In Media, Joan Voight - Thursday, May 7, 2009
HBO has sold the off-net syndication rights to "Curb Your Enthusiasm" a ...
- Nielsen Gets Served: Bug Crawls Into National TV Metering System, Brings Ratings To A Halt
MediaDailyNews, Joe Mandese - Thursday, May 7, 2009
The national TV industry has come to a near halt this we ...
- Mars Consolidates Pet, Snack, Wrigley Brands At MediaVest
MediaDailyNews, - Wednesday, May 6, 2009
Mars Inc. Tuesday consolidated media planning and buying for the general a ...
- Enjoying The Journey Vs. Online Spoilers
Online Spin, Cory Treffiletti - Wednesday, May 6, 2009
In a recent issue of Wired, J.J. Abrams wrote an editorial ...
- No Nielsen Ratings? No Problem -- Your Guess Is As Good As Mine
TV Watch, Wayne Friedman - Thursday, May 7, 2009
If the TV environment isn't tough enough -- with almost all netwo ...
- With The Rough TV Economy, What On-Air Talent Will Be Cut Next?
TV Watch, Wayne Friedman - Wednesday, May 6, 2009
A conga line of big-name local TV anchors has been leaving loc ...
- Detroit Paper, TV Station Launch News Show
Around the Net In Media, Joan Voight - Tuesday, May 5, 2009
Starting today, the Detroit Free Press will take on another medium: T ...
- BIA Predicts 15% Drop In TV Station Ad Revs
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
BIA Advisory Services forecasts a 15% drop, or $3 billion in ...
- Measured Ad Spending Fell 4.1% In '08, 9.2% In 4Q
MediaDailyNews, Joe Mandese - Monday, May 4, 2009
Ad spending in the major media tracked by advertising monitoring firm T ...
- 'Your AOL Account Could Be Suspended.' (Are You Satisfied)
TV Board, Mitch Oscar - Tuesday, May 5, 2009
"Dear Valued Member: We were unable to process your most recent paymen ...
- NBC's Scripted Programming Upfront: The Reality Of What's Gone Missing
TV Watch, Wayne Friedman - Tuesday, May 5, 2009
NBC is maybe out-front or in-front with its up-front programming. But concerni ...
- Nielsen: Just 3.1% of U.S. Unprepared For Digital
MediaDailyNews, Wayne Friedman - Friday, May 1, 2009
Overall, some 100,000 TV households have been added to those ready f ...
- WashPo Newspaper Revs Dip 22%, TV 21%
MediaDailyNews, Erik Sass - Friday, May 1, 2009
In a quarterly conference call Friday the Washington Post Co. said th ...
- TV's 2009 Branded Entertainment Deal Style: Crew Cut Or Mullet?
TV Watch, Wayne Friedman - Monday, May 4, 2009
A growing number of traditional TV deals have a lot of ha ...
- Disney-Hulu Deal is Ominous for YouTube
Around the Net In Online Marketing, Ross Fadner - Friday, May 1, 2009
The deal between Hulu and Disney yesterday doesn't bode well for YouTube' ...
- Research Rivals Nielsen, comScore, Rentrak, TiVo, TNS Agree To Pool TV Set-Top Data
MediaDailyNews, Joe Mandese - Friday, May 1, 2009
Some of the TV research industry's biggest competitors met Thursday in t ...
- Sunbeam Suit Sheds Light On TV Ratings Monopoly, Nielsen Says It's Without Merit
MediaDailyNews, Joe Mandese - Friday, May 1, 2009
In a surprise move, Sunbeam Television Corp., owner of Miami Fox ...