- Copy Cat: Xerox Unveils Plan For Addressable TV Ads, Says It Could Rival Branded Entertainment
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2010
Xerox, the name most associated with copies, has a plan that cou ...
- Media Insights Q&A With Raviv Knoller
TV Board, Charlene Weisler - Wednesday, January 13, 2010
Raviv Knoller is the CEO of AdsVantage, an international company that ...
- What Does NBC Tell Its Late-Night Viewers Now?
TV Watch, Wayne Friedman - Wednesday, January 13, 2010
NBC should have a Plan B in place now that Conan O'Bri ...
- Will Wal-Mart Use Vudu For 3rd Web TV Attempt?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 12, 2010
Before noting that Wal-Mart has twice attempted to deliver movies and ...
- McDonald's Takes Olympics Sponsorship Worldwide
Marketing Daily, Tanya Gazdik - Monday, January 11, 2010
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets a ...
- Palin Becomes Fox Contributor
MediaDailyNews, - Monday, January 11, 2010
Fox News confirmed that former Alaska governor Sarah Palin would appear ...
- Regis Heads Travel Channel Ad Sales
MediaDailyNews, David Goetzl - Monday, January 11, 2010
Scripps networks has tapped a company veteran to head sales for i ...
- Collaborative Alliance December 2009 Highlights
TV Board, Mitch Oscar - Tuesday, January 12, 2010
As many of you may be aware, MPG sponsors the quarterly Collaborati ...
- Show Business Rules: Logic And Even Money Aren't Always On The List
TV Watch, Wayne Friedman - Tuesday, January 12, 2010
Whatever you think the new drama around Jay Leno and Conan O'Bri ...
- Dannon Enlists Klum In Light Yogurt Battle
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2010
Dannon Light & Fit grabbed attention last year with its TV ...
- Audi Brings Back Cheap Trick For Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 8, 2010
Audi says the diesel-centric brand spot "delivers the message that being environmental ...
- Will Bud Drop the Bowl?
Media Magazine, David Goetzl - Wednesday, January 6, 2010
Over the past 20-plus years, Anheuser-Busch ads have become sort of ...
- CES Tackles 3D TV Sets
TV Watch, Wayne Friedman - Monday, January 11, 2010
U.S. consumers are just getting used to big new HDTV TV set ...
- New Dimensions In Television
Marketing Daily, Robert Passikoff - Friday, January 8, 2010
Who'll be the beneficiary of technological changes? Brands to which consumers a ...
- Quiznos Touts Two-fer Offer With 3-Way Synergy
Marketing Daily, Karlene Lukovitz - Thursday, January 7, 2010
A series of TV commercials featuring the "Quiznos Toaster" character touting t ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Eat Your Heart Out Brian Williams, Couric Gets Own App
Online Media Daily, - Thursday, January 7, 2010
Can't get enough of Katie Couric? You guessed it -- there's ...
- Will Time Warner/Fox Deal Bring New Network Priorities For Cable Systems?
TV Watch, Wayne Friedman - Friday, January 8, 2010
Do broadcast networks have the advantage over cable networks when it com ...
- Duracell's Smart Power Line Takes To Television
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 7, 2010
Duracell's first TV ad for its Smart Power initiative uses technicians ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- NBC Back To Traditional Pilot Ways -- But Looking For A New Flight Plan?
TV Watch, Wayne Friedman - Thursday, January 7, 2010
The fact that NBC is producing a massive number of 18 pilo ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- FedEx Ships Spots To TV For Bowl Series
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
FedEx is launching a raft of humorous TV spots during the Bo ...
- Visa Launches 'Olympics For Life' Sweepstakes
Marketing Daily, Karl Greenberg - Tuesday, January 5, 2010
The sweepstakes is part of the company's marketing campaign for the Vancouv ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Rentrak Signs Lin For Local TV Ratings
MediaDailyNews, - Wednesday, January 6, 2010
TV digital set-top data aggregator Rentrak continues to gain momentum with i ...
- Research Predictions For 2010
TV Board, Charlene Weisler - Wednesday, January 6, 2010
Over the past year I have been interviewing prominent researchers in t ...
- TV News Decisions: Dramatic Analysis Or Hard (Ho-Hum?) News
TV Watch, Wayne Friedman - Wednesday, January 6, 2010
We all know the facts -- or so we think. No matte ...
- Commercial Manipulation: This Technology And That
TV Board, Mitch Oscar - Tuesday, January 5, 2010
I imagine my year end chatter was similar to many a med ...
- Learning From Thieving TV "Heroes"
TV Watch, Wayne Friedman - Tuesday, January 5, 2010
Lower ratings? It seems not to matter, as long as they fi ...