- Collaborative Alliance Highlights
TV Board, Mitch Oscar - Tuesday, March 23, 2010
The first quarterly MPG/Media Contacts-sponsored Collaborative Alliance of 2010 was held ...
- MTV As A Mediocre Baseball Hitter: Big, With Bad Timing On Its Swing
TV Watch, Wayne Friedman - Tuesday, March 23, 2010
So now we've learned that Viacom blew it twice to get t ...
- An Enemy Of Raccoons But A Friend Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Charles McGrath writes an appreciation of the granddaddy of viral merchandising campaig ...
- Nielsen Report: Media Multitasking On The Rise
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 22, 2010
Sure, consumers are online more than ever. Perhaps more surprising is t ...
- New Lipton Ice Tea Campaign Stars Hugh Jackman
Marketing Daily, - Friday, March 19, 2010
The first commercial, "Tokyo Dancing Hotel," features Jackman appearing to be "tir ...
- Samsung Mobile Drafts L.A. Laker Odom
Marketing Daily, - Friday, March 19, 2010
In the ad, which will air extensively during the NCAA Basketball Tournamen ...
- Sharp Campaign Urges, 'You Have To See It, To See It'
Marketing Daily, Aaron Baar - Friday, March 19, 2010
In addition to TV spots airing on national broadcast and cable network ...
- Canadian Online Usage Surpasses TV
Online Media Daily, - Monday, March 22, 2010
Marketing and media research firm Ipsos this morning reported findings of ...
- Tougher Than Ever For TV Ads To Get That Viral 'Spice'
TV Watch, Wayne Friedman - Monday, March 22, 2010
Up until recently, only the Super Bowl has been the big sta ...
- Who's The Real Competition For New-Media Content Producers?
Video Insider, Ashkan Karbasfrooshan - Monday, March 22, 2010
If you're reading this, you're probably a big proponent of online vide ...
- Fess Parker, Who Set Off Crockett Coonskin Cap Craze, Dies
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
...
- Viacom Sues YouTube For Major Copyright Violations
MediaDailyNews, Wayne Friedman - Thursday, March 18, 2010
Viacom has revealed in court documents that YouTube executives deliberately allowed pirat ...
- Jerks vs. Jerks: The Viacom-YouTube Case
The Social Graf, Erik Sass - Friday, March 19, 2010
t's always refreshing when legal proceedings reach the point when all t ...
- Youtube: Don't Forget Where The Song Started
TV Watch, Wayne Friedman - Friday, March 19, 2010
Digital pennies may not work for big television companies -- but th ...
- Google Bringing The Web To TV?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, March 18, 2010
Last week, The Wall Street Journal reported that Google was quietly testi ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Conan O'Brien On Fox: More Complicated, Riskier Move
TV Watch, Wayne Friedman - Thursday, March 18, 2010
Whenever the new Conan O'Brien's show starts up, expect one thing f ...
- Hormel Tells Consumers How To Spam, Spam, Spam, Spam ...
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
"So," you may be asking yourself after a hard day in t ...
- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- The New News Landscape Is Omnipresent
Research Brief, Jack Loechner - Wednesday, March 17, 2010
A new survey by the Pew Internet & American Life Project aim ...
- Media Insights Q&A With Mark Lieberman, CEO Of TRA
TV Board, Charlene Weisler - Wednesday, March 17, 2010
Mark Lieberman, Chairman and CEO of TRA, is acutely aware of h ...
- Tiger's Masters Return: CBS, ESPN May See Less Green
TV Watch, Wayne Friedman - Wednesday, March 17, 2010
Wouldn't you like to be a member of AT&T's marketing department toda ...
- What's Television's Next Business Model?
Video Insider, Michael Kokernak - Wednesday, March 17, 2010
Despite all these new media opportunities, sometimes it feels like we a ...
- Nationwide Insurance Sponsors Jack Hanna
Marketing Daily, - Monday, March 15, 2010
Nationwide has been a long-time supporter of the Columbus Zoo and Aquariu ...
- Southwest Launches Seven New Spots
Marketing Daily, Tanya Gazdik - Monday, March 15, 2010
"I think that it is a terrific spot for Southwest," says Hen ...
- Will March Madness Bring Sanity To Digital Media?
Online Spin, Joe Marchese - Tuesday, March 16, 2010
The lack of parity between online and offline media buying has ma ...
- PBS Goes to Facebook Before TV
The Social Graf, Erik Sass - Monday, March 15, 2010
Here's another social media first in 2010: A 102-minute documentary from P ...
- Do Media Mergers + Bottom-Line Thinking Equal Plain-Vanilla TV?
TV Watch, Wayne Friedman - Friday, March 12, 2010
Is everything on TV beginning to look the same? In any genr ...
- The Voice Of Truth
Marketing Daily, Robert Passikoff - Thursday, March 11, 2010
If you hire a celebrity to read copy, what do you g ...
- New Ad Model: Minimum Motivational Frequency
Online Spin, Dave Morgan - Thursday, March 11, 2010
The next five to 10 years will bring enormous changes to t ...