- Chevy Backs Oprah's 'No Phone Zone'
Marketing Daily, - Friday, April 30, 2010
Chevrolet has signed on to sponsor the Oprah Winfrey/Harpo Studios "No Pho ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Ford Fiesta Featured On 'Funk Flex Full Throttle'
Marketing Daily, - Thursday, April 29, 2010
Flex will customize one of the cars on the episode. Ford sa ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- Sony Pushes Its Dash Without A Hint Of Flash
Marketing Daily, Aaron Baar - Thursday, April 29, 2010
"Sony hasn't had a strong marketing plan for years," John Biggs, editor-in-chi ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- DRTV Finds A New Screen
TV Board, Josh Martin - Friday, April 30, 2010
DRTV has long been a key weapon in a direct marketer's arsena ...
- O'Brien And Leno: Still Looking For A Reversal Of Fortune
TV Watch, Wayne Friedman - Friday, April 30, 2010
Reversal. That's part of the entertainment marketing formula TV counts on ...
- NBC Sports, Daily Racing Form Team Online
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
NBC Sports Digital and Daily Racing Form announced an agreement to enli ...
- Hulu Plans For UK Launch Fail
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
Hulu, the US video aggregator, has been forced to abandon plans ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- Nielsen Turns The 'Channel' Off, Permanently
MediaDailyNews, Joe Mandese - Thursday, April 29, 2010
In a move that is a bit ironic and very symbolic f ...
- My Top Takeaways From The Outfront
Online Spin, Dave Morgan - Thursday, April 29, 2010
I spent Tuesday at MediaPost's OutFront, an all-day conference about the curre ...
- Online Video Has No Character
Publishing Insider, Ari Rosenberg - Thursday, April 29, 2010
What's your favorite show online? What character from an online show wou ...
- TV's Old Strategic Tools Still Matter -- Maybe More So In The Digital Age
TV Watch, Wayne Friedman - Thursday, April 29, 2010
You have to be amazed that even in this digital age, prov ...
- Allen Swift, Voice Actor For Radio And TV, Dies At 87
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
...
- Blinkx Adds Behavioral Targeting To Video Site
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 28, 2010
The video search engine introduced behavioral targeting services Tuesday supported by AdHo ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV'
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2010
What if you could flip the mass media power of the ...
- Media Insights Q&A With Hotel Networks' Derek White
TV Board, Charlene Weisler - Wednesday, April 28, 2010
Derek White, president of The Hotel Networks as well as an offic ...
- TV, The Beast That Won't Die
TV Watch, Wayne Friedman - Wednesday, April 28, 2010
Internet video executives are tired of waiting for traditional TV to di ...
- Nike CEO Calls Tiger Woods Ad 'Polarizing' But Authentic
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
...
- Hear Al Gore Speak Later Today
MediaDailyNews, The Editor - Tuesday, April 27, 2010
MediaPost will be streaming live coverage of Media magazine's annual Outfront Conferen ...
- DirecTV, Dish Jointly Pitch TV Marketers, Agencies
MediaDailyNews, Wayne Friedman - Monday, April 26, 2010
Under an advertising effort called the Advanced Satellite Advertising Platform, DirecTV a ...
- Hear Al Gore Speak Later Today
Online Media Daily, The Editor - Tuesday, April 27, 2010
MediaPost will be streaming live coverage of Media magazine's annual Outfront Conferen ...
- The Collaborative Alliance
TV Board, Mitch Oscar - Tuesday, April 27, 2010
On June 3rd in New York City at The Helen Mills Theate ...
- Key To TV's Future? Give TV Consumers Their Own Upfront Deal
TV Watch, Wayne Friedman - Tuesday, April 27, 2010
Verizon's FiOS is running an advertising campaign right now that calls f ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- Lane Bryant Charges ABC, Fox Have Plus-Size 'Double Standard'
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Lane Bryant claims that Fox and ABC have a double standard wh ...