- The Fad That Is 3D TV.
Notes from the Digital Frontier, ryan.y - Friday, September 24, 2010
This week I want to look at a revitalized fad within consum ...
- ING Direct Encourages People To 'Touch The Ball'
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2010
In one spot, a man sets the ringtone for his bank te ...
- Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a miniv ...
- Yahoo Debuts Entertainment, New Shows
Online Media Daily, Mark Walsh - Wednesday, September 29, 2010
Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesd ...
- Television Is The Drug Of Choice -- And 'Choice' Is The New Addiction
TV Watch, Wayne Friedman - Thursday, September 30, 2010
Television has always been a drug -- metaphorically speaking. What you probab ...
- Betty Crocker Repositions Warm Delights As A 'Reward'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Betty Crocker Warm Delights broke a new campaign this week that shif ...
- Top Networks Sue Web TV Service Ivi
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 29, 2010
Online subscription service Ivi is being sued by the top networks f ...
- DHL Express Plays Up Its Timeliness
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Created by 180 Amsterdam, the campaign includes TV, print and online ad ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- TV Networks Are Booking Canoe iTV Spots
MediaDailyNews, David Goetzl - Tuesday, September 28, 2010
CEO David Verklin said he stopped touting Canoe Ventures' interactive TV advertisi ...
- Political Ad Revenue Windfalls on TV and Radio
Research Brief, Jack Loechner - Wednesday, September 29, 2010
According to SNL Kagan, TV station political revenues in 2010 have t ...
- Viewers Didn't Want To Be Conned? Lonely Ratings For 'Lone Star'
TV Watch, Wayne Friedman - Wednesday, September 29, 2010
One of the more highly touted dramas of the new season, Fox ...
- Twitter Hatches Another TV Series
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 28, 2010
Blog-born media projects are so 2007. TV networks, for one, have refocus ...
- Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of t ...
- Microsoft Kinect For Xbox Attracts Big-Name Advertisers
Online Media Daily, Laurie Sullivan - Monday, September 27, 2010
Disney, Chevrolet, Sprint and T-Mobile are banking on Microsoft Xbox 360 a ...
- Broadcast Networks In The 'Negative' Still Looking For Quality
TV Watch, Wayne Friedman - Tuesday, September 28, 2010
NBC -- the fourth-place network Jeff Zucker leaves behind -- isn't wor ...
- GetGlue Signs Big TV Nets for Social Fan Site
MediaDailyNews, Erik Sass - Friday, September 24, 2010
GetGlue, a social network sometimes described as "like FourSquare, but for entertainment ...
- Netflix And NBC Expand Content Partnership
Online Media Daily, Gavin O'Malley - Friday, September 24, 2010
Netflix and NBC Universal on Friday expanded their content-sharing agreement to inclu ...
- TV As Mature Business Executive; The Internet, A Pimply, Promising Teenager
TV Watch, Wayne Friedman - Monday, September 27, 2010
The saying goes: Dying is easy; comedy is hard. New age markete ...
- The Age of Personal Media Entrepreneurship Begins
VidBlog, Steve Smith - Monday, September 27, 2010
At this evening's OMMA Awards Hitviews' founder Walter Sabo will be hopi ...
- NBCU, Netflix Expand Sharing Deal
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 24, 2010
Netflix has entered into an expanded license agreement with NBC Universal, whi ...
- Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment a ...
- Fifth Third Bank Teams With Hometown Bengals
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2010
The work has resonated with fans. Both TV spots were placed ...
- Podell Steps Down As CEO Of Next New Networks
Online Media Daily, Gavin O'Malley - Thursday, September 23, 2010
On the heels of reaching its one-billionth page-view, Web TV network creat ...
- How Branded Entertainment Can Help The New Reality Of TV Production Finances
TV Watch, Wayne Friedman - Friday, September 24, 2010
If Ben Silverman is right, all future TV series will need bigg ...
- As Unfair and Unbalanced as You Like
VidBlog, Steve Smith - Friday, September 24, 2010
One of the weird consequences of post-mass media is that we c ...
- Season 4, Episode 9: The Birds, The Astronaut, And The Space Race
Mad Blog, - Thursday, September 23, 2010
I like the fact that "Mad Men" is increasingly about the shifti ...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- Nielsen Extends Meaning Of 'Extended Screen,' Includes TV Shows Viewed Online Without The Same Commercials
MediaDailyNews, Joe Mandese - Thursday, September 23, 2010
In a move that has potentially significant implications for how telecasters, advertiser ...
- To Retarget Or Not To Retarget? When It Comes To Search, There's No Question
SearchBlog, Laurie Sullivan - Thursday, September 23, 2010
Retargeting will become a necessary tool for online marketers as the advertisi ...