- What The Internet Now Brings To The TV Party This Season
TV Watch, Wayne Friedman - Thursday, September 23, 2010
Though Nickelodeon's "Fred: The Movie" succeeded and the jury is still o ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- Sprint Creates 'Epic' Campaign
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
"Movies capture the imagination of everyone. It's the upper echelon of vid ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Choice Hotels CEO To Appear On 'Undercover Boss'
Marketing Daily, - Monday, September 20, 2010
Choice Hotels is the featured company in the episode, during which viewe ...
- Sizzler, Fox Launch Sweeps Tied To New Sitcom
Marketing Daily, - Monday, September 20, 2010
U.S. consumers age 13 and over who register at winsomehope.com through Oc ...
- TV Fall Promotion: Networks Stick Together -- But Will Shows Stick?
TV Watch, Wayne Friedman - Tuesday, September 21, 2010
Good news for TV execs everywhere: Most viewers know that new broadca ...
- Get Me Creative! Repurposed Spots May Brand But Not Sell
VidBlog, Steve Smith - Tuesday, September 21, 2010
From the time streaming media became a serious business for advertising, ...
- Are We There Yet?
Video Insider, Karen Herman - Tuesday, September 21, 2010
In his Archive of American Television interview back in 1997, Hugh Down ...
- Microsoft, Google Eye Your Living Room
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
The Wall Street Journal investigates those technology companies bent on deliveri ...
- Report: Amazon After U.K. Movie-Renter
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
Amazon has made a takeover offer for movie-rental firm Lovefilm, which valu ...
- Apple Ties Up With Program Guide Rovi
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
Rovi, a developer of interactive program guides for TVs and set-tops, sa ...
- TV's Dirty Word: Programming As A 'Commodity'
TV Watch, Wayne Friedman - Monday, September 20, 2010
Commodity has been a dirty word when it comes to television. Ov ...
- CBS Sports Uses iPad as A Sunday NFL TV Companion
VidBlog, Steve Smith - Monday, September 20, 2010
This is going to be a big week for what I ha ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Media General Sells Zillow Ads Via TV Stations
MediaDailyNews, - Thursday, September 16, 2010
Media General will extend its Zillow real estate partnership to all ...
- TV Reality Leaps Further: More Plastic Surgeons And Higher Hair
TV Watch, Wayne Friedman - Friday, September 17, 2010
Two TV programs beg for attention like a car wreck between ...
- Steve Jobs Played His Card
Video Insider, Michael Kokernak - Friday, September 17, 2010
When Steve Jobs previewed Apple TV, he demonstrated the "one-click" video pu ...
- Why Hollywood Should Fear Netflix
Around the Net In Media, Fern Siegel - Wednesday, September 15, 2010
Tectonic changes have gripped the video-rental business over the past year, givi ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- New Corona Efforts Redefine 'Beach'
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
"We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "Th ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- GM's OnStar To Relaunch With 'Live On' Theme
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
OnStar will be a lifestyle program that goes beyond safety and emergenci ...
- TVB Or Not To TVB, Ad Bureau Answers The Question
MediaDailyNews, - Thursday, September 16, 2010
And it is, in fact, the TVB. After more than half ...
- 60 Minutes Goes Into 'Overtime'
Online Media Daily, - Wednesday, September 15, 2010
"60 Minutes" is introducing a new site featuring original, Web-only content th ...
- Product Placement In Kids' TV Programs: Stuff Your Footwear Can Slip On
TV Watch, Wayne Friedman - Thursday, September 16, 2010
Nickelodeon's Nicktoons says it doesn't violate the Children's Television Act when ...
- Pepsi Is Back In The Big Game
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
After a year off, beverage giant Pepsi will be back in t ...
- McDonald's Is Target Of Ad Linking It To Heart Disease
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
Julie Jargon reports that a TV ad is set to air tod ...