• September 16, 2010

And it is, in fact, the TVB. After more than half a century as the Television Bureau of Advertising, the TV industry's ad trade organization this morning officially renamed itself after its ubiquitous acronym - the TVB - and introduced a spiffy new logo intended to convey its new direction, and some new blood, including former Madison Avenue media honcho Steve Lanzano, who became its new president earlier this year. The logo and re-branding effort were unveiled this morning during the bureau's "Forward Conference" in New York.