- GOP Launches Ad War
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 27, 2011
Republican candidates are unleashing TV ads in Iowa, New Hampshire and oth ...
- Time Warner Cable: Subscriptions Down, But NO Cord-Cutting
Around the Net In Media, Phyllis Fine - Thursday, October 27, 2011
Among the responses to Time Warner Cable's earnings report was Peter Kafka' ...
- DirecTV Launches Live Home Streaming On iPads
Around the Net In Media, Phyllis Fine - Thursday, October 27, 2011
DirecTV subscribers can now watch 38 channels on their iPads at hom ...
- Obituary: Daniel B. Burke
MediaDailyNews, Fern Siegel - Wednesday, October 26, 2011
Daniel B. Burke, who served as president, CEO of Capital Cities/ABC, In ...
- ANA: Despite Reservations, Marketers Increase TV Budgets
MediaDailyNews, Steve McClellan - Wednesday, October 26, 2011
Many marketers have increased their TV ad budgets since 2009. Yet tho ...
- Political Blues: Meredith TV Revs Tank 10%, Digital Up
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2011
Meredith Corp. TV revenues sank almost 10% in the first fiscal quart ...
- Correction: Millennials Watch TV More Than Use Facebook
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2011
In the Oct. 26 Media Daily News story "Facebook Is A Serio ...
- Gray Taps Rentrak To Track Additional Markets
MediaDailyNews, David Goetzl - Wednesday, October 26, 2011
Rentrak, the measurement company using set-top-box data as a basis for loc ...
- Is Social Buzz Boosting TV Ratings?
Online Media Daily, Alex Iskold - Wednesday, October 26, 2011
Television viewers are no longer just watching TV passively -- they a ...
- Netflix Dominates Peak-Time Video Traffic
Online Media Daily, Wayne Friedman - Wednesday, October 26, 2011
Netflix now accounts for 32.7% share of peak-time video traffic, 7 p.m. ...
- Set-Top-Box Lexicon: Every Second Counts in Measurement
TV Board, Jane Clarke - Thursday, October 27, 2011
In the last couple of weeks we explored measurement terms that we ...
- Wherever The Money Comes From, Media Budgets Seem To Keep Rising
TV Watch, Wayne Friedman - Thursday, October 27, 2011
Does it matter where advertisers' TV budgets are coming from? For ...
- ESPN And Samsung Co-Develop Digital Series
TVBlog, David Goetzl - Thursday, October 27, 2011
When Samsung Mobile and its agency Starcom approached ESPN about co-developing ...
- Psst... Anderson's 'Secret' Living Social Code Is 'Molly Cooper'
Around the Net In Media, Phyllis Fine - Wednesday, October 26, 2011
Allen Stern provides details of Monday’s Living Social promotion on Anderson Cooper&rsquo ...
- Can Twitter Turn Promos Into Profits?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 26, 2011
Unlike other online platforms that can cannibalize TV viewers, The New Yo ...
- Bojangles Gets A Tad Surreal With New TV Spots
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2011
Getting viewers' attention amid the plethora of often-frantic fast-food TV ads o ...
- Brother Ambassadors To Prove Label Durability
Marketing Daily, Aaron Baar - Tuesday, October 25, 2011
Brother, maker of P-touch label maker, has enlisted seven "Extreme Office Ambassador ...
- Facebook Is Serious TV Rival
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Facebook is closing in on being a mass medium -- just li ...
- Broadcast Race Tightens, Fox Leads
MediaDailyNews, Wayne Friedman - Tuesday, October 25, 2011
Now five weeks into the new season, Fox is still on t ...
- Fox Adds 2 Operators To Authentication System
MediaDailyNews, David Goetzl - Tuesday, October 25, 2011
Fox has added two new operators to its effort placing a so ...
- Media Insights Q&A With Viacom Media Networks' Todd Cunningham
TV Board, Charlene Weisler - Wednesday, October 26, 2011
Todd Cunningham, senior vice president, strategic insights and research, for Viacom Med ...
- NBC Universal Will Have Patience -- For Some Things
TV Watch, Wayne Friedman - Wednesday, October 26, 2011
Patience is a virtue -- except when you run a major broadca ...
- Romano's Macaroni Grill Celebrates Indulgence
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After an unsuccessful flirtation with a lighter Mediterranean menu, Romano's Macaroni Gri ...
- Cassaro Out As President, Comcast Cable Ad Sales
MediaDailyNews, David Goetzl, Joe Mandese - Monday, October 24, 2011
It's turning out to be quite a week in the cable ...
- Local News Sharing Means Lost Jobs, Less Original Content
MediaDailyNews, Wayne Friedman - Monday, October 24, 2011
TV news programs operating through local marketing agreements or joint operating agreemen ...
- This Is Only A Test: Nielsen Issues Alert About New Alert System
MediaDailyNews, Joe Mandese - Tuesday, October 25, 2011
Nielsen sent an emergency alert to clients late Monday warning them th ...
- Broadcast Nets Register Small Uptick
MediaDailyNews, David Goetzl - Monday, October 24, 2011
Ad-supported cable continues to top the broadcast networks this season by lar ...
- American Idol' Prepares For Season 11 -- And Maybe Some Stronger Company
TV Watch, Wayne Friedman - Tuesday, October 25, 2011
Fox's first promo for the 11th season of "American Idol" is ...
- Fans And Networks Should Be Wary Of College Football Playoff
TVBlog, David Goetzl - Tuesday, October 25, 2011
The argument may be trite, but it is the right one: perha ...
- E! Eyes Scripted Shows As ABC Vet Plunkett Comes On Board
Around the Net In Media, Phyllis Fine - Monday, October 24, 2011
Could a sitcom for the Kardashians be in the works? NBCU-owned E ...