- Toys R Us Debuts Holiday Ads; Big Book In The Mail
Marketing Daily, Sarah Mahoney - Monday, October 31, 2011
Call it a throwback kind of Christmas: Toys R Us has kick ...
- PBS Produces Documentary, Ads
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
The makers of "America in Primetime," a four-week documentary series on P ...
- Talk Show Developed For Queen Latifah
MediaDailyNews, Fern Siegel - Monday, October 31, 2011
Sony Pictures Television is partnering with Queen Latifah's production company, Flavor Uni ...
- Axe 'Angels' Ad Offends Christians
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
An Axe deodorant ad that features sexy angels has religious people ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Queen Latifah To Enter Syndie Talk Show Wars
Around the Net In Media, Phyllis Fine - Monday, October 31, 2011
Sony Pictures Television is preparing to syndicate a Queen Latifah talk sh ...
- Ford Enters Boxing Ring With Trio Of Trucks
Marketing Daily, Karl Greenberg - Friday, October 28, 2011
The effort, produced by L.A.-based production house King and Country for Ford ...
- CW, Hulu Strike 5-Year Licensing Deal
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Following its recent big exclusive and lucrative Netflix deal, the CW h ...
- Verizon Delivers Voicemail On FiOS TV
MediaDailyNews, Fern Siegel - Friday, October 28, 2011
Verizon has activated a feature for customers with both FiOS TV a ...
- 'Full House' Stars Launch Web Series
MediaDailyNews, Fern Siegel - Friday, October 28, 2011
"Full House" star and comedian Dave Coulier is reuniting with his sitc ...
- DirecTV CEO Takes His Fox Dispute To The Web
MediaDailyNews, David Goetzl - Friday, October 28, 2011
CEOs generally don't like to muddy their hands with public involvement ...
- World Series Solid For Fox, CBS Trails
MediaDailyNews, Wayne Friedman - Friday, October 28, 2011
Early results of a dramatic big game six in the World Seri ...
- Google TV Android Apps Build Gadget Into Platform
Online Media Daily, Laurie Sullivan - Friday, October 28, 2011
Google's TV software platform will begin to undergo a series of significa ...
- Hulu Plus Teams WIth CW
Online Media Daily, Gavin O'Malley - Friday, October 28, 2011
Gearing up for the future -- and perhaps an IPO -- Hu ...
- Bloomberg Brings Live TV+ To iPad App
Online Media Daily, Steve Smith - Friday, October 28, 2011
Bloomberg launches the "Bloomberg TV +" app for iPad on Thursday, bringi ...
- MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
- Digital Media Deals May Replace Syndication As After-Profit Center
TV Watch, Wayne Friedman - Monday, October 31, 2011
wo recent after-market deals for CW shows will make the network profitab ...
- NBCU Offers Latest Signal Of Broadcast News Revival
TVBlog, David Goetzl - Monday, October 31, 2011
If NBCUniversal authored a low point in the local-TV business three a ...
- Why Funny TV Ads Work
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
The bottom line is that funny ads attract attention. Chances are, ...
- World Series Game 7 Brings Network Dilemmas
Around the Net In Media, Phyllis Fine - Friday, October 28, 2011
Last night's 11-inning Word Series game 6, with its continual upsets a ...
- The Best Cable News Show You May Never Have Heard Of
Around the Net In Media, Phyllis Fine - Friday, October 28, 2011
David Sirota writes about a rare show on a major cable ne ...
- Google TV Debuts
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, October 28, 2011
Will the second time be the charm for Google TV? We’re abo ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- Streaming TV On Rise, More Millennials Watch Trad TV
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2011
More Internet users are leading to more streamed TV or alternative ...
- MobiTV To Power 'TV Everywhere' On Mobile Devices
Online Media Daily, Mark Walsh - Thursday, October 27, 2011
Mobile TV company MobiTV announced it's introducing a solution allowing cable, satelli ...
- For UK Advertisers, Online Delivers Better ROI Than TV
Online Media Daily, Gavin O'Malley - Thursday, October 27, 2011
In the UK at least, online advertising delivers substantially higher ROI a ...
- Social Media: Talk-A-Little, Pick-a-Little...
Research Brief, Jack Loechner - Friday, October 28, 2011
A recent analysis by NM Incite and Nielsen shows how social med ...
- Have 'Revenge' and 'Ringer' Made Prime-Time Serials Hot Again?
TV Board, Ed Martin - Friday, October 28, 2011
Every new television season comes with an unexpected development, but this fall ...
- 'Live,' Later Or Next Year: Where's The Value In Shifting Viewing Habits?
TV Watch, Wayne Friedman - Friday, October 28, 2011
A male college student on a panel at the recent OMMA Vid ...
- Herman Cain Marketer of the Year?
TVBlog, David Goetzl - Friday, October 28, 2011
Until about mid-summer, Netflix had to be a shoo-in for 2011 market ...