MobiTV To Power 'TV Everywhere' On Mobile Devices
Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called TV Everywhere services to mobile phones, PCs, tablets and other connected devices.
The TV Everywhere model allows existing cable, satellite, or telco TV/video customers to view programming on nontraditional TV digital outlets once authenticated. Leveraging MobiTV’s existing video distribution platform, TV service providers can now offer their subscribers live and on-demand programming for viewing inside and outside the home.
Broadcasters would also be able to integrate MobiTV’s technology with their current TV infrastructure and back-end systems.
By promising to save TV companies the time and costs of deploying their own TV Everywhere operation, MobiTV aims to build a new revenue stream beyond its core mobile video service delivered via its own branded properties and via carrier partners including AT&T, Verizon and Sprint.
"TV service providers need a cost-effective solution to meet consumer demand for seamless authenticated access to content anytime, anywhere and on any device," stated MobiTV co-founder and president Paul Scanlan.
Broadband video provider Brightcove last year launched its own TV Everywhere platform for TV programmers. Time Warner and Comcast have been the main forces behind the verification system overall, while cable networks, such as Turner and Univision, have announced or launched their own TV Everywhere efforts this year.
In August, MobiTV filed for an initial public offering in which it reported a net loss of $8.2 million on revenue of $37 million for the first half of 2011. In its filing, the company acknowledged that it faces growing competition from Amazon, Hulu and Netflix, which are increasingly extending their video offerings to mobile platforms.
By teaming with TV programmers to power their TV Everywhere initiatives in mobile, the company is also hedging against potential erosion of the subscriber base for its own mobile TV service. Charging $9.99 a month, MobiTV provides access to more than 40 live and on-demand channels, including content from ABC, Disney, NBC, Fox and MTV.
The company said in September it delivered a record 167 million minutes of video to mobile video devices. The bulk of that viewing was of live programming.
Recent Online Media Daily Articles
-
Consumer Action: Most Consumers Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "MobiTV To Power 'TV Everywhere' On Mobile Devices "
Leave a Comment