- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Leno, Seinfeld Want Acura's NSX
Marketing Daily, Karl Greenberg - Tuesday, January 31, 2012
The Super Bowl campaign includes a pre-game release of a 1-minute 50-seco ...
- PrecisionDemand Signs Rentrak Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketer ...
- Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
MediaDailyNews, David Goetzl - Tuesday, January 31, 2012
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "T ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Century 21 Preps For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 30, 2012
Century 21 Real Estate has released three teaser videos for its deb ...
- New Sponsors Join 'Celebrity Apprentice' For 12th Season
MediaDailyNews, Wayne Friedman - Monday, January 30, 2012
One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" h ...
- Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM
MediaDailyNews, Steve McClellan - Monday, January 30, 2012
Pac-12 Enterprises has hired David Aufhauser as vice president and general manag ...
- You CAN Advertise Digital TV Shows On Cable TV -- If You Have The Right Business Model
TV Watch, Wayne Friedman - Tuesday, January 31, 2012
Are you marketing an original TV show on the Internet -- a ...
- USA Plans Beltway Drama -- More Serious Fare Than Usual
Around the Net In Media, Phyllis Fine - Monday, January 30, 2012
NBC Universal's USA, "the most-watched cable network" known for lightweight fare li ...
- Funny Ladies Cure Boring Awards Shows
Around the Net In Media, Phyllis Fine - Monday, January 30, 2012
Last night's Screen Actors Guild Awards, heralded as an important precursor ...
- Hyundai To Entertain In Super Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
A 60-second spot in the ad pod shoe-horned right before kickoff, t ...
- Ball Park: Men 'Easier Fed Than Understood'
Marketing Daily, Karlene Lukovitz - Friday, January 27, 2012
The campaign spans TV, print, digital, social media, in-store activations and publ ...
- Electus Greenlights Deal With NatGeo
MediaDailyNews, Fern Siegel - Friday, January 27, 2012
Multimedia entertainment studio Electus, owned by IAC, has signed a three-for-one proje ...
- 'Big Bang' Tops 'Idol,' NBC Trails
MediaDailyNews, Wayne Friedman - Friday, January 27, 2012
For the second consecutive week, Fox's "American Idol" on Thursday was best ...
- Super Bowl Ad Stats
Research Brief, Jack Loechner - Monday, January 30, 2012
According to the Kantar Media database, in the last 10 years t ...
- Playing To Win
TV Board, Mark Lieberman - Monday, January 30, 2012
"Average is over," Thomas Friedman wrote last Wednesday in the New Yo ...
- Give Viewers What They Really Want: Much Less
TV Watch, Wayne Friedman - Monday, January 30, 2012
Less programming usually means more viewers -- especially for sports and reali ...
- From 'Top Chef' To 'Jimmy Fallon," NBCU Promotes The Heck Out Of Super Bowl
Around the Net In Media, Phyllis Fine - Friday, January 27, 2012
Are you ready for (more than) some football? Next week NBC Univers ...
- Good-bye & Good Luck, 'Chuck'
Around the Net In Media, Phyllis Fine - Friday, January 27, 2012
If you're a fan of the NBC comedy-spy show "Chuck," you'll kn ...
- Myth Busting: Millennials DO Respond To TV Advertising
Engage:Millennials, Sharalyn Hartwell - Friday, January 27, 2012
Marketers recognizing facts remember TV is Millennials' top medium for discovering what ...
- GM: Chevy, Caddy Drive To Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
The mileage it gets from the game-day juggernaut comprising ads before t ...
- Callaway Golf Goes To Las Vegas
Marketing Daily, Karl Greenberg - Thursday, January 26, 2012
Ads to air during CBS' coverage of the Farmer's Insurance Open promo ...
- TRA Auto Ratings Enhance TV Targets
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
TRA Inc, the marketing analytics company that merges media and consumer purchasi ...
- Hispanics Hit By Economic Woes, Ad Impact
MediaDailyNews, David Goetzl - Thursday, January 26, 2012
As Spanish-language networks proliferate and tout the buying power of Hispanics, n ...
- ESPN Deems Mobile 'First Screen'
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Rather than view mobile as the oft-described "third screen," sports powerhouse ES ...
- TV Before Technology
Online Media Daily, George Simpson - Friday, January 27, 2012
I kind of miss the old days, when a TV network launch ...
- 'Smash,' 'The River,' 'Awake' And 'GCB' Top Broadcast's Midseason Hot List
TV Board, Ed Martin - Friday, January 27, 2012
Super Bowl weekend is just seven days away -- and with ...
- Bite On This: Shared Content Vs. Product Placement
TV Watch, Wayne Friedman - Friday, January 27, 2012
Viewing a way-too-long product placement for Subway in a recent "Hawaii Five- ...
- Kia Stuff Of Dreams
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Jim Henry pulls no punches in his critique of "the silly seas ...