Kia Stuff Of Dreams

Jim Henry pulls no punches in his critique of "the silly season of Super Bowl advertising." His take on Kia’s 60-second Super Bowl meant to be a Gen X couple’s wildest dreams, and including Victoria’s Secret model Adriana Lima, Mötley Crüe and MMA icon Chuck Liddell, among other things: "Let's see, forgetting anything? Oh, yeah, a car," he writes. The ad also features the 2012 Kia Optima Limited, which is meant to represent one of those dream items.

"That’s a valid point for the Kia brand to make. Kia is still living down its history of making cheap cars built cheaply, which people bought out of economic necessity, instead of a used car. The company defends the ad in terms of household reach. Kia needs to raise awareness of the brand, and to nudge the brand image upscale," he writes.

Read the whole story at Forbes » Recommend