- StarKist Boosting Marketing, Expanding Globally
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
StarKist tuna's strategic growth plan includes spending more on U.S. TV advertisi ...
- Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- NHL Fans To Choose EA Cover Athlete
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
The National Hockey League and Electronic Arts Inc. are partnering for ...
- 'Voice' Adds Facebook App For Voting
MediaDailyNews, Fern Siegel - Friday, March 30, 2012
NBC's talent show "The Voice" is jumping on Facebook's "timeline" app ...
- CRE To Study How Mobile Impacts TV Viewing
MediaDailyNews, David Goetzl - Friday, March 30, 2012
The Council for Research Excellence, the Nielsen-funded group looking to advance indust ...
- Fox Leads Season, CBS Closes In On Rival
MediaDailyNews, Wayne Friedman - Friday, March 30, 2012
With around eight weeks left of the 2011-2012 television season, Fox ...
- Turner, CBS, Make $60M In March Madness Digital Ad Revenue
Around the Net In Media, Phyllis Fine - Friday, March 30, 2012
Ad sales for Web streaming of NCAA tournament games this year equal ...
- Time Warner Cable Exec Predicts Personalized TV
Around the Net In Media, Phyllis Fine - Friday, March 30, 2012
Cable TV will evolve into a "Pandora-like model," with a viewer's personaliz ...
- The Probable ROI From 'Social TV' Investors
Around the Net In Media, Phyllis Fine - Friday, March 30, 2012
Lots of companies are rushing into "social TV" -- to the tu ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- TV Execs: Advertisers Will Pay More For Video
MediaDailyNews, Wayne Friedman - Thursday, March 29, 2012
While TV advertising and programming executives are somewhat optimistic about revenue grow ...
- Panasonic CTO: Upbeat On TV Demand, Down On Apple TV
MediaDailyNews, David Goetzl - Thursday, March 29, 2012
Panasonic's North American CTO cast doubt on whether Apple would be successf ...
- Facebook A Quiet Second-Screen Giant In Social TV Space?
Mobile Marketing Daily, Steve Smith - Friday, March 30, 2012
As social TV evolves on devices, Facebook could become an important play ...
- Reality Round-Up: 'American Idol,' 'Q'Viva! The Chosen,' 'Dancing With The Stars,' And More
TV Board, Ed Martin - Friday, March 30, 2012
My column last week about the mentor issues swirling around Fox’s “Americ ...
- The Connection Between News Corp.'s New Sports Network And The Dodgers Sale
TV Watch, Wayne Friedman - Friday, March 30, 2012
There's a symmetry in the sale of the Los Angeles Dodgers f ...
- News Corp. May Launch ESPN Rival
Around the Net In Media, Phyllis Fine - Thursday, March 29, 2012
News Corp. execs are considering the launch of a cable TV U. ...
- That Sinking Feeling: Many Titanic Specials Set For April
Around the Net In Media, Phyllis Fine - Thursday, March 29, 2012
Coming onboard in April: a whole host of TV specials commemorating t ...
- Expect To See Channel 5's VOD Player On More Devices
Around the Net In OMD Europe, Nina Lentini - Thursday, March 29, 2012
Celebrating its 15th anniversary this week, the broadcaster says it will exte ...
- Apple TV Set -- Not Yet
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, March 29, 2012
Ready or not for an Apple TV, the market might have ...
- DieHard Launches First Campaign For Alkaline
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The move is somewhat paradoxical -- since the campaign, via Y&R Chicag ...
- Corona Extra, Modelo Especial Target Hispanics
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispan ...
- Bojangles Unleashes 'Chicken Cops'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers ...
- Uncommon Sense: The Rise Of Huxley And The Demise Of Humor
MediaDailyNews, Jeff Einstein - Thursday, March 29, 2012
Maybe we're all just cranky because we can no longer speak o ...
- ABC, Nielsen Team To Measure iPad Video Consumption
MediaDailyNews, Wayne Friedman - Wednesday, March 28, 2012
With 55 million different versions of iPads now sold -- and anoth ...
- Visible World Patent To Enhance Bandwidth
MediaDailyNews, David Goetzl - Wednesday, March 28, 2012
Visible World, the addressable TV advertising tech provider, said it has receiv ...
- Rokkan, Team Detroit Socialize Ford's NBC 'Escape'
Online Media Daily, Laurie Sullivan - Wednesday, March 28, 2012
Digital ad firm Rokkan and ad agency Team Detroit launched a real-ti ...
- Return-Path Data Lexicon: Drifting
TV Board, Jane Clarke - Thursday, March 29, 2012
How often do we look at a clock and realize that t ...
- Upfront Country: A Land Of $20 Billion Where Everyone Wants To Live
TV Watch, Wayne Friedman - Thursday, March 29, 2012
Another year, and the same media question comes up as in t ...
- P&G Moves Ad Spend From TV To (Surprise?) Magazines
Around the Net In Media, Phyllis Fine - Wednesday, March 28, 2012
Last year Procter & Gamble, the U.S. company leader in ad spen ...