- UK Agency Omobono Jumps The Pond To Chicago
MAD, Larissa Faw - Friday, May 30, 2014
The UK-based B-to-B shop is establishing its first U.S. beachhead this summe ...
- Betfred Seeks New Advertising Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Betfred is calling a review of its GBP5m advertising account. The incumben ...
- Ad Industry Must Fight Back Against Click Fraud
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Neither Mercedes-Benz or Rocket Fuel are to blame for the latest high-profi ...
- Laura Ashley, Waitrose And Argos Roll Out PowaTag Mobile Commerce
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Mobile technology that allows consumers to buy directly from television, print a ...
- A&E/DDB Picks Up Brief To Take AA Image Beyond Heritage
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Adam & Eve/DDB has won the AA's advertising account without a pitc ...
- Mail Titles Are Now Most Read In UK
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
The Sun's decision to erect a paywall last August has meant t ...
- Fallon Wins Skoda's European Ad Account
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Fallon has extended its remit with Skoda from its UK advertising bri ...
- Robotic Click Fraud Signals Bright Future For Natives
London Blog, Sean Hargrave - Friday, May 30, 2014
The ongoing issues around click fraud have proven one thing -- ...
- A Digital Media 'Manifesto'
MAD London, Andy Oakes - Friday, May 30, 2014
Various links in the buying chain have pointed at each other ...
- UK Agency Somo Teams With Medialets
Mobile Marketing Daily, Mark Walsh - Friday, May 30, 2014
London-based mobile marketing agency Somo has signed a deal with Medialets ...
- Monarch Airlines Seeks Advertising Agency
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Monarch Airlines is looking for an agency to handle its advertising accoun ...
- Flybe Calls Ad Account Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Budget airline Flybe has called a review of its estimated GBP7m advertisi ...
- FIFA Moves On Twitter Logo Infringements
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
FIFA is clamping down on Twitter users illegally using the World C ...
- Rocket Fuel Hits Back At FT Claims More Bots Than Humans Saw Recent Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Rocket Fuel has reacted angrily to a story in the "Financial Time ...
- E.ON Split With DigitasLBi Prompts Repitch
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
The Drum is reporting that DigitasLBi is declining to repitch for t ...
- We Are Social Hires Oculus Rift Expert Duo
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
We Are Social has hired the duo responsible for the latest Monar ...
- Notonthehighstreet.com Seeks Digital Planning And Buying Agency
Around the Net In MAD London, Sean Hargrave - Thursday, May 29, 2014
Notonthehighstreet.com has called a pitch for its digital media planning and buyi ...
- FIFA Can Forget Protecting Against Guerrillas - Brands Are Fighting For Share Of The Second-Screeners
London Blog, Sean Hargrave - Thursday, May 29, 2014
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadi ...
- Engine Takes Content Real-Time With Moment Studio Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Engine is opening its social media content agency, Moment Studio, in t ...
- Brands Take On Broadcasters In World Cup Second-Screen Battle
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Broadcasters are facing a second-screen battle for World Cup viewers. Adidas, Budweise ...
- Freesat Paid-TV Move
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Freesat, the satellite joint venture backed by BBC and ITV, is movi ...
- British Sites Lagging Behind U.S. On Native Advertising Opportunities
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Nearly all American sites -- 96% -- offer space for branded conte ...
- Omnicom Signs Mobile Ad Exchange Deal With Twitter
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Omnicom has followed in the footsteps of Publicis Groupe and has sign ...
- Coca-Cola Zero ParkLives Fitness Drive Launched
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Coca-Cola is launching a GBP20m anti-obesity drive to get one million peop ...
- Biggest Barrier To Real-Time Native Content Is Brands Themselves
London Blog, Sean Hargrave - Wednesday, May 28, 2014
Who's got the guts to say the biggest barrier to real-time soci ...
- Facebook News Feed Algorithm Tweaks Hit SMEs
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
Facebook's News Feed algorithm tweaks are hitting SMEs, There are currently 2 ...
- Facebook's 'Ask' Button Reassures Users To Release More Data
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
The new Facebook "ask" button is all about getting more data o ...
- WPP's AKQA Has Near 20% Stake in Tunepics
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
WPP's AKQA has a near 20% stake in Tunepics, the social netwo ...
- The World Cup Of Smartphone And Tablet Supporters
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
More than four in five football fans will be keeping up ...
- Droga5 Wins Diageo Luxury Vodka Account
Around the Net In MAD London, Sean Hargrave - Tuesday, May 27, 2014
Diageo has appointed Droga5 Europe to its advertising account for Ciroc, t ...