- Veoo Launches Mobile Wallet Solution in UK
Mobile Marketing Daily, Ben Frederick - Friday, April 29, 2016
The solution allows marketers to deliver branded content like offers, coupons a ...
- IPG And Creston Named Holding Companies Of The Year
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
Interpublic Group (IPG) and Creston have been named as the Holding Compani ...
- Facebook And Twitter Battle Moves To Video
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
This week both Facebook and Twitter revealed first-quarter results and their fortun ...
- ISBA Transparency Guidelines Slammed By Some Agencies
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
ISBA's attempts to introduce greater transparency around media agency contracts with advertise ...
- Ogilvy & Mather Named Most Effective Ad Network By Effie Index
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
Ogilvy & Mather has been named as the most effective ad netwo ...
- WPP Revenue Up 10.5% In Q1
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
WPP, the owner of Group M and Ogilvy & Mather, has report ...
- WPP Cautions Ad Budgets Under Pressure From Brexit And Disruptor Concerns
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
Despite its "strong" start to 2016, advertising giant WPP, which owns agenci ...
- Apple Yet To Make A Strong Case For Buying An Apple Watch, Telefonica Says
Around the Net In MAD London, Sean Hargrave - Friday, April 29, 2016
While wearable technology is expected to see huge sales growth in t ...
- Why We Should Focus On Pinterest -- The Quietly Approaching Unicorn
London Blog, Sean Hargrave - Friday, April 29, 2016
It's where most people share their BuzzFeed content, and it's now ...
- Apple Hopes Services Will Plug Revenue Gap From Falling iPhone Sales
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
With both iPhone sales and revenues falling in the second quarter, App ...
- ASA Launches Advertising Sexism Inquiry
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
The UK's advertising watchdog has launched an inquiry into the prevalence ...
- Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Ad blocking is not just a publisher issue, according to head ...
- Pinterest Launches First UK Above-The-Line Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Pinterest has chosen the UK as the market to launch its fir ...
- Three In Four Marketers Not Ready For Google AMP
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Google's Accelerated Mobile Pages (AMP) -- its attempt to help the publishi ...
- TfL Appoints VCCP To Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Transport for London has selected VCCP to handle its creative account aft ...
- P&G Celebrates Strong Mothers In Olympic Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Procter & Gamble is honouring the emotional strength involved in motherhood ...
- Carat Names Rick Hirst UK Chief Executive
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Dentsu Aegis has picked McgarryBowen London boss Rick Hirst to become t ...
- Amazon Service Giving John Lewis Sleepless Nights
Around the Net In MAD London, Sean Hargrave - Thursday, April 28, 2016
Speaking yesterday at Marketing Week Live, John Lewis' head of customer marketi ...
- From iPhones To Tesla? What Next For Apple?
London Blog, Sean Hargrave - Thursday, April 28, 2016
More reliance on services and electric cars -- Apple's future now th ...
- Walkers Ready To Put Lineker's Pants On Digital Screens If Leicester Wins
Around the Net In MAD London, Sean Hargrave - Wednesday, April 27, 2016
Walkers is scandalising the good people of Leicester, Manchester and London wi ...
- 'The Times' And 'The Sunday Times' Run First Joint Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, April 27, 2016
"The Times" and "The Sunday Times" have released a stirring TV ...
- YouTube Launches 'Snackable' Six-Second Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, April 27, 2016
YouTube is launching a six-second ad format for mobile in a b ...
- Byyd In Administration
Around the Net In MAD London, Sean Hargrave - Wednesday, April 27, 2016
Byyd, a pioneer in the UK ad tech sector, has filed f ...
- Jack Daniel's Moves To Attract Hip-Hop Fans
Around the Net In MAD London, Sean Hargrave - Wednesday, April 27, 2016
Jack Daniel's, the whisky brand synonymous with the rock 'n' roll lifestyl ...
- Email Needs Metrics That Speak The Language Of Business
Email Insider Europe, Sean Hargrave - Wednesday, April 27, 2016
Automation is making email central to measuring the customer journey, yet ...
- Getting Content Seen The BuzzFeed Way
London Blog, Sean Hargrave - Wednesday, April 27, 2016
Split attention between content and distribution and hit the three shareable swe ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...
- BHS Administration Proves Relying On Heritage Is Risky
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
With confirmation yesterday that BHS has filed for administration, its demise ...
- UK Advertising Tipped To Pass Pre-Recession Levels
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Spend on UK advertising will finally surpass pre-financial crisis levels next ye ...
- Disney Invests In VR Via Nokia
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Disney has signed its first virtual reality partnership, handing Nokia's Ozo virtu ...