- Advertisers Pay More for Prime-Time Comedies
Around the Net In Media, Joan Voight - Wednesday, October 28, 2009
As expected, big broadcast networks had to lower ad rates for ma ...
- Cable Upfront's Final Tally: Down 12%
Around the Net In Media, Joan Voight - Wednesday, October 14, 2009
In the softest summer market since 2001, cable saw its 2009-10 upfro ...
- Money Changing: Mediavest Makes Major Hulu Buy
MediaDailyNews, David Goetzl - Monday, October 5, 2009
MediaVest, which represents clients such as Procter & Gamble, said it h ...
- Upfront: Worse Than Expected, Blame Less Inventory
MediaDailyNews, David Goetzl - Friday, September 18, 2009
With a nod to Mark Twain, reports of a deathly upfront m ...
- Discovery Rejects Some Upfront Dollars
MediaDailyNews, David Goetzl - Wednesday, September 16, 2009
Discovery Communications CEO David Zaslav said Wednesday that the company opted ...
- Uptick in 'Just in Time' Ad Buying at TV Nets
Around the Net In Media, Joan Voight - Monday, September 7, 2009
All five broadcast networks -- and many of their cable counterparts ...
- MediaVest: Buyers Can Still Tweak Upfront Deals
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
Marketers sat on their wallets at this year's upfront, pushing networks in ...
- Kids' Upfront to Close Down 10-15%
Around the Net In Media, Joan Voight - Thursday, August 20, 2009
The kids' upfront is expected to finish this week with volume do ...
- News Analysis: Upfront's Shrinking Dollars Hurt Cable
MediaDailyNews, Wayne Friedman - Friday, August 7, 2009
Many big cable entertainment networks look to be in the same positi ...
- Fox Closes Door On Upfront
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, August 6, 2009
Late Wednesday, Fox became the first network to announce an end ...
- Broadcast's Upfront Take Dips 10% -15%
Around the Net In Media, Joan Voight - Tuesday, August 4, 2009
Upfront negotiations with the five major broadcast TV networks are close ...
- Analyst: Upfront Will Be Down 10%
MediaDailyNews, Wayne Friedman - Friday, July 31, 2009
One Wall Street estimate now says the broadcast network upfront market wi ...
- ABC to Hold Back Upfront Inventory for Scatter
Around the Net In Media, Joan Voight - Thursday, July 30, 2009
ABC plans to sell less advertising inventory in its upfront negotiations th ...
- Fox, CW Set to Finish Upfront Sales
Around the Net In Media, Joan Voight - Tuesday, July 28, 2009
At least two broadcasters -- Fox and the CW - are pois ...
- Upfront Market Begins, Nets Mum On Deals
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2009
TV's upfront ad market has finally started to churn -- forced ...
- TV Sports, NFL Tackled by Economic Crises
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
TV sports, including the once-invulnerable National Football League, have lost much ...
- Scattering TV's Upfront Ad Market 24/7
On Media, Diane Mermigas - Friday, July 17, 2009
A stalled TV advertising upfront could lead to a selling arrangement th ...
- ABC, Fox, CBS Offer Small Discounts, Buyers Want More
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
In this year's protracted upfront negotiations, ABC, Fox and CBS have beg ...
- 'SportsCenter' Videos Position ESPN In Upfront
MediaDailyNews, David Goetzl - Tuesday, July 14, 2009
Looking to jump-start upfront sales, ESPN's sales group has produced a seri ...
- The TV Upfront, Press Coverage & A Cautionary Native American Tale
TV Board, Mitch Oscar - Tuesday, July 14, 2009
The Confederation of American Native Tribes had lost their rain. Ponies mov ...
- TV Upfront: Budgets Stay Conservative
MediaDailyNews, Wayne Friedman - Monday, July 6, 2009
As this year's TV upfront market finally begins to churn, there ...
- Marketers Look for Smaller Upfront Discounts
Around the Net In Media, Joan Voight - Tuesday, June 30, 2009
Advertisers are backing off their aggressive pricing demands in the upfront marketplac ...
- Buyers Market: Upfront Could OK 4Q Ad Flexibility
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 26, 2009
As the upfront advertising market begins to percolate, some media agency executiv ...
- The Online Video Upfront
Video Insider, Eric Franchi - Monday, June 29, 2009
Last week I had the pleasure of spending time with an agen ...
- NBC, GroupM Poised To Open Upfront Market
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
After a month-long stalemate, the television upfront marketplace is starting to mov ...
- CBS Looks To Make 'Undercover Boss' An Overt Hit
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
There were some tears. Chills ran up more than one spine. Clearl ...
- Upfront Marketplace Stalls, Cable May Benefit
Around the Net In Media, Joan Voight - Tuesday, June 9, 2009
In recent years, the July 4 holiday marked the end of t ...
- CBS CFO: Scatter Market Up, CBS Will Lead Upfront
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
On the verge of TV's upfront market, CBS has agreed with oth ...
- Upfronts May Be Here To Stay, But Media Bundling Has Got To Go!
Video Insider, Keith Richman - Thursday, June 4, 2009
Upfronts in their current form are insidious. Advertisers are asked to ma ...
- Advertisers Aren't Ready, Sellers Hope For Early June Market
MediaDailyNews, Wayne Friedman - Saturday, May 30, 2009
The start of the TV upfront market may begin by week's e ...