- Spanish-language Television Upfront And Fall Season Discourse
Engage:Hispanics, Stephanie Da Costa - Thursday, August 30, 2012
According to Nielsen's 2012 National Universe estimates of Hispanic HH's 2+, 53. ...
- Telemundo Upfront Delivers Big Ad Spend
MediaDailyNews, David Goetzl - Monday, July 9, 2012
Telemundo, which is teeing up a kids' version of "The Voice," h ...
- Broadcast Networks Complete Upfront
MediaDailyNews, Wayne Friedman - Wednesday, June 13, 2012
In the wake of CBS and ABC closing their upfront dealings ...
- Spanish Broadcasters Outpace Rivals In Upfront
MediaDailyNews, David Goetzl - Wednesday, June 13, 2012
A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volu ...
- GM Takes Stand At Upfront, Puts Brakes On Ad Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
TV's upfront ad market is winding its way to a mostly predictab ...
- Big Four Active In Upfront Market
MediaDailyNews, David Goetzl - Friday, June 1, 2012
CBS, which hopes to leverage its stable schedule to land market-topping pri ...
- Driving The Upfront: Selling Begins For Movie, Auto Companies
MediaDailyNews, Wayne Friedman - Thursday, May 31, 2012
Movie and auto companies sprang into upfront action for the 2012-2013 seas ...
- CBS Will Hold Out For Higher Upfront Pricing
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
CBS says the upfront ad process is still in its early stage ...
- Disney's Iger On TV Ad Upfront: Too Early To Tell
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
TV's upfront marketplace is underway -- but mum's the word, at lea ...
- TBS Touts Facebook ads as Part of Upfront Package
Around the Net In Media, Phyllis Fine - Wednesday, May 23, 2012
Falling stock prices? Who cares? Facebook has partnered with TBS in ...
- Upfronts Spotlight Blurring Between Trad, Digital Media
Around the Net In Media, Phyllis Fine - Monday, May 21, 2012
The blurring of the line between traditional and digital media was evide ...
- Upfront: CW Adds 50 Hours Of Shows, New Digital Studio
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
The CW adds 50 hours of programming to its lineup of show ...
- USA Reveals Move Into Reality, Original Comedy At 'Suitless' Upfront
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
USA Network is making a push into original comedy after acquiring off-netwo ...
- CBS Adds New Dramas, Ties With Fox For Critical C3 Ratings
MediaDailyNews, Wayne Friedman - Wednesday, May 16, 2012
With the season nearly complete, CBS has moved into a virtual de ...
- Turner Sees Cable Nets As 'Video Destinations,' Continues 'Cougar'
MediaDailyNews, Steve McClellan - Wednesday, May 16, 2012
Don't think of TBS and TNT as TV networks -- think ...
- Betting On New Shows Akin To A Horse Race
TVBlog, David Goetzl - Thursday, May 17, 2012
As upfront week winds down, media buyers will soon begin placing the ...
- ABC Upfront Pushes Comedies, Endorses C7 Ratings
MediaDailyNews, Wayne Friedman - Tuesday, May 15, 2012
Paul Lee, president of ABC Entertainment Group, told reporters at an upfro ...
- Upfront: ESPN Launches Documentaries, Expands X Games, Radio Apps
MediaDailyNews, Steve McClellan - Tuesday, May 15, 2012
Already one of the more ubiquitous brands in the multiscreen media landscap ...
- NBC's Harbert Posits Ratings Change: Time to 'Consider' C7
MediaDailyNews, David Goetzl - Monday, May 14, 2012
It won't happen this upfront, but Ted Harbert, the chairman of N ...
- New-Media Players Challenge Broadcast Nets During Upfront Season
On Media, Diane Mermigas - Friday, May 11, 2012
The question for the traditional broadcast TV networks this upfront season i ...
- The Case For Video Advertising, During Upfront Season
Online Video Daily, Ross Fadner - Tuesday, May 15, 2012
With upfront season in full swing -- and many TV watchers predicti ...
- Broadcast Nets' Upfront Scorecard
Around the Net In Media, Phyllis Fine - Monday, May 14, 2012
Here's your handy-dandy scorecard to the programming lineup for the five broadca ...
- TV Upfront: Scatter, GDP Signaling Slight Improvement
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
What will the new upfront look like? For the upcoming full ...
- NBC Adds Another 'Voice,' Harbert Raises His On Dish Ad-Zapper
MediaDailyNews, David Goetzl - Sunday, May 13, 2012
With a dearth of hit shows, NBC is taking a gamble ...
- Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
Univision says it has made the largest single-agency upfront deal ever wi ...
- Analyst: Scatter Market Suggests Buyers May Have Overpaid In Upfront
MediaDailyNews, David Goetzl - Friday, May 11, 2012
With the dawn of the upfront presentations by the Big Four network ...
- Kraft's Bough Backs Digital, Mobile Shift
Online Media Daily, Mark Walsh - Tuesday, May 8, 2012
In a keynote talk at a "mobile upfront" event Tuesday, B. Bon ...
- Family-Friendly Ad Group Starts Print Campaign
MediaDailyNews, Wayne Friedman - Monday, May 7, 2012
Looking to push more family-friendly prime-time TV programming, the Alliance for Fami ...
- CBS Up 5%, Moonves Predicts Strong Upfront
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
CBS grabbed a healthy 5% gain in advertising revenues in the fir ...
- Upfront Forecasts: Cable Surpasses Broadcast
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barcla ...