For media agencies, preparing for the upfronts used to be fairly straightforwardThe View From the StageMedia Magazine, David Goetzl - Tuesday, April 16, 2013
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfro ...
Negotiating a New FrontierMedia Magazine, Carrie Cummings - Tuesday, April 16, 2013
We hear about them more and more these days — those cord-cutte ...
A&E Taps Actual Agency 'Booking' Data, Reveals Upfront Vs. Scatter Shares For All NetworksMediaDailyNews, Joe Mandese - Thursday, April 25, 2013
In a move that could give it a competitive advantage over oth ...
Shazam, Screenvision Strike 2-Screen Ad DealOnline Media Daily, Mark Walsh - Wednesday, April 24, 2013
Shazam is bringing its TV second-screen experience to movie theaters through ...
Staying PowerMedia Magazine, Wayne Friedman - Tuesday, April 16, 2013
Long-term, TV's big broadcast networks need much to maintain their continued view ...
Let's Go NumbMedia Magazine, Barry Friedman - Tuesday, April 16, 2013
The reality landscape is turning inward, a world within a world. ...
Bande A PartMedia Magazine, Larry Dobrow - Tuesday, April 16, 2013
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three ...
Starcom MediaVest, Twitter Reach Upfront TV Data DealMediaDailyNews, David Goetzl - Monday, April 22, 2013
The upfront concept continues to expand. With the NewFronts moving into ye ...
Richman: C7 An Unnecessary 'Baby Step'Show Daily, Steve McClellan - Tuesday, April 23, 2013
Starcom's Amanda Richman says moving to C7 from C3 would be ...
Lowenthal: C7 A Play To "Fix Something That Is Broken"Show Daily, Steve McClellan - Tuesday, April 23, 2013
Media Kitchen's Barry Lowenthal: C7 is the networks' play to "fix somethi ...
Geraci On Paying For Pod PositionShow Daily, Steve McClellan - Tuesday, April 23, 2013
"There are too many commercials on TV," says OMD's Chris Geraci. Th ...
The TurnaroundMedia Magazine, Joe Mandese - Tuesday, April 16, 2013
In the spring of 1984, Edsel Ford II, the Ford Motor C ...
AMC Upfront: From Simulated Meth Lab To Real Undead ZombiesAround the Net In Media, Phyllis Fine - Thursday, April 18, 2013
AMC hosted an upfront presentation designed to give advertising buyers an interacti ...
Confessions of an Upfront ReporterMedia Magazine, Joe Mandese - Tuesday, April 16, 2013
The first time I realized something was wrong with the upfront w ...
With A Weak Hand, Networks Could Always Play Promo CardTVBlog, David Goetzl - Monday, April 8, 2013
Predictions are starting to accelerate from Wall Street on how the upfro ...
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