• by Steve McClellan , Staff Writer @mp_mcclellan, April 23, 2013

Media Kitchen’s Barry Lowenthal: C7 is the networks’ play to “fix something that is broken.”  

Networks price based on reach, he said. Couple of problems with that, including, reach on the networks is inconsistent and fragmented, and new digital players are beginning to provide network-like reach. 

Witness Twitter and the millions who found out about Boston via tweets.