- Upfronts Were A Challenge For Big TV Companies With Many Networks
TVBlog, Adam Buckman - Monday, May 23, 2016
Maybe it's because some TV companies try to cram too many ...
- Upfront Revenues: Slightly Up For Broadcast, Down For Cable
Television News Daily, Wayne Friedman - Thursday, May 19, 2016
Broadcast networks will only see a 2% rise in overall upfront revenu ...
- CW Upfront Promotes Appeal To Both Sexes, Confirms 'Supergirl' Pickup
Television News Daily, Adam Buckman - Thursday, May 19, 2016
For next season, the network will have two new shows -- thr ...
- CBS Adds 6 Shows To Fall Lineup, Tops Rivals In 18-49
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
"This has been one of the most difficult scheduling years ever," sa ...
- Turner's Upfront Vow: Will Reduce Commercials, Joins Industry Trend
Television News Daily, Adam Buckman - Wednesday, May 18, 2016
"The consumer experience must come first," said Donna Speciale, president of ...
- An Ad Buyer's Busy Day As A Target Of The TV Upfronts
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
A really cool look at a media buyer's experience during the bu ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2016
As part of its "datafront" event later today, Viacom will announce ...
- Univision Upfront Includes Netflix Deal To Co-Produce 'El Chapo' Series
MediaPost Live, Adam Buckman - Tuesday, May 17, 2016
The series will be produced by Netflix and Story House, a producti ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, May 18, 2016
FOX secured the No. 2 spot on the leaderboard after the brand ...
- New ABC Programming Chief Orders 5 New Fall Shows, 9 Overall
Television News Daily, Wayne Friedman - Tuesday, May 17, 2016
ABC ranks in fourth place among the four big English-language broadcast networ ...
- ESPN's Upfront Mantra: Nothing Draws Audiences Like Live Sports
Television News Daily, Adam Buckman - Tuesday, May 17, 2016
The tagline seen repeatedly during the presentation said it all: "ESPN ...
- Days Of Future TV Past: Big Upfronts Continue To Shift Slowly
TV Watch, Wayne Friedman - Wednesday, May 18, 2016
Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwardi ...
- Viacom Says Industry Needs Measurement Standards For Programmatic Cross-Device Video
Show Daily, Laurie Sullivan - Tuesday, May 17, 2016
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Scienc ...
- Fox Looks To Original Programs For New Season
Television News Daily, Wayne Friedman - Monday, May 16, 2016
Building on its gains in recent years, the Fox network will ma ...
- Steady And Healthy NBC Offers Up Three New Shows For Fall
Television News Daily, Wayne Friedman - Monday, May 16, 2016
NBC is returning a healthy five 2015-2016 rookie shows for another seaso ...
- Univision Signs AOL For Programmatic Linear TV
Television News Daily, Wayne Friedman - Monday, May 16, 2016
Univision has a deal with the One by AOL initiative, a self-ser ...
- NBCU Upfront Promotes Multiple Networks
Television News Daily, Adam Buckman - Monday, May 16, 2016
The combined upfront was designed to position the company's many television platfor ...
- At Fox Upfront, What's Old Is New
Television News Daily, Adam Buckman - Monday, May 16, 2016
Fox executives emphasized a fairly large number of new series for fa ...
- Upfront Network Execs Downgrade Digital Competition
TV Watch, Wayne Friedman - Tuesday, May 17, 2016
So far this upfront week, two TV network presentations, NBC's and Fox' ...
- When TV Ads Go Subliminal With A Vengeance, We'll Be To Blame
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
It's TV upfronts week and with that comes all the attendant fren ...
- Screenvision Upfront Stresses 'Impact' Of The Moviegoing Experience
MediaPost Live, Adam Buckman - Friday, May 13, 2016
Screenvision Media made a persuasive case for consideration by advertisers in ...
- Telemundo Targets Millennials: Partners With BuzzFeed, Mashable, Vox
Publishers Daily, Sara Guaglione - Friday, May 13, 2016
'Mashable' and Telemundo will expand the network's El Pulso news and informati ...
- With Eye On Rival Univision, Telemundo Outlines Upfront Program Strategy
Television News Daily, Adam Buckman - Sunday, May 15, 2016
The Spanish-language network owned by NBCUniversal is "closing the gap" with Univisio ...
- Univision Upfront Previews New Comedies, Dramas
Television News Daily, Adam Buckman - Friday, May 13, 2016
The shows are earmarked for various UCI-owned networks, including Univision, the longti ...
- Viacom Unveils 'Datafront,' Will Dive Into Messy 'Convergent' Issues
Television News Daily, Joe Mandese - Monday, May 16, 2016
It may lack the star power and bottomless shrimp cocktail bowls ...
- AwesomenessTV Grows With GenZ And Millennial Moms
VidBlog, P.J. Bednarski - Thursday, May 12, 2016
AwesomenessTV is now on 31 platforms and pays rapt attention to t ...
- Q1 Marks Second Consecutive Quarter Of 'Frothy' Ad Expansion, Bodes Well For Upfront
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2016
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Stre ...
- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Online Video Daily, Joe Mandese - Wednesday, May 11, 2016
"Regular viewers" of original digital video programming have grown to 63 milli ...
- Newsy NewFront Presents 3 New Shows, Touts Multiplatform Reach
Television News Daily, Adam Buckman - Tuesday, May 10, 2016
The company announced three new long-form programs, and promoted its short-form ne ...
- TruTV Beefs Up Programming, Reduces Commercials For Upfront
Television News Daily, Adam Buckman - Tuesday, May 10, 2016
Turner-owned TruTV will enter the upfront sales season with three new serie ...