- Final Upfront Week Isn't The Big Bang It Used To Be
TVBlog, Adam Buckman - Wednesday, May 11, 2016
This season of presentations has been going on since March 2. Fr ...
- Is Streaming Content Lagging Behind Its Advertising?
VidBlog, P.J. Bednarski - Tuesday, May 10, 2016
As streaming has become more mainstream, its content seems less innovative a ...
- Is There A Future For The Upfront?
Audience Buying Insider, Karlene Lukovitz - Friday, May 6, 2016
Going into this year's upfront frenzy, several agency executives took time ...
- My Even Newer, More Up Front
MediaDailyNews, George Simpson - Thursday, May 5, 2016
I finally took pity on those who moaned that "between the upfron ...
- CNN Introduces Storytelling Platform, Time Inc. Launches Video Network
Real-Time Daily, Felicia Greiff - Thursday, May 5, 2016
CNN introduced advertisers to its storytelling startup, Great Big Story, and Ti ...
- Time Inc. NewFront Unveils OTT Service, Video Expansion
Television News Daily, Adam Buckman - Thursday, May 5, 2016
Time Inc. is creating an advertiser-supported "over-the-top" video service anchored by 'Peopl ...
- Hulu's Upfront Message: Think Of Us As TV, But 'TV Redefined'
Television News Daily, Adam Buckman - Wednesday, May 4, 2016
With a growing list of original shows, Hulu positioned itself more li ...
- Cold Coffee And A Giant Bug: Notes From This Week's NewFronts
TVBlog, Adam Buckman - Thursday, May 5, 2016
At the Hulu upfront this past Wednesday morning, the coffee was co ...
- Bloomberg Partners With Watchwith For Native Digital Video Ads
MediaDailyNews, Ben Frederick - Tuesday, May 3, 2016
Bloomberg Media, the media arm of the business and financial news compa ...
- Magna Cuts $250 Million NewFront For YouTube, Part Of 3-Year 'Preferred' Google Deal
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2016
In an announcement reminiscent of the kind of stories that would kick-sta ...
- New York Times Announces 6 New Video Series, Expands VR
Publishers Daily, Sara Guaglione - Wednesday, May 4, 2016
The New York Times announced six new video series, most with virtu ...
- NYT Announces New VR Shows, Lab For 'Advancing Boundaries Of Narrative'
Real-Time Daily, Felicia Greiff - Monday, May 2, 2016
The New York Times Co. announced new virtual reality shows, video programmin ...
- BuzzFeed Pushes 'Tasty' Network, Custom Brand Vids At NewFront
Real-Time Daily, Felicia Greiff - Monday, May 2, 2016
At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new med ...
- Digital Video Ad Spending Soars, Budgets Coming Mainly From TV
Online Video Daily, Joe Mandese - Monday, May 2, 2016
Ad spending on original digital -- both desktop and mobile -- programmi ...
- IAB Finds Ad Spending On Original Digital Video Programming 114% Higher Since 2014
Real-Time Daily, Tobi Elkin - Monday, May 2, 2016
The Interactive Advertising Bureau (IAB) on Monday said that investments in origin ...
- Get Ready: NewFront Season Is Upon Us
RTBlog, Felicia Greiff - Monday, May 2, 2016
During the first two weeks of May, old and new media compani ...