- HTML5 Program Promises To Be Game Changer
On Media, Diane Mermigas - Friday, July 29, 2011
Just as the massive adoption of Apple's iPad and powerful apps h ...
- C3 Ratings Expected To Include Digital Video In Future
MediaDailyNews, Wayne Friedman - Friday, July 29, 2011
TV marketers could be seeing digital video viewership numbers in C3 ratin ...
- Panovax Ad Platform Launches
Online Media Daily, - Friday, July 29, 2011
Panomark, a marketing and advertising agency, launched the Panomark Video Ad Exchan ...
- YouTube Video Stars Find Brand Advertisers
Online Media Daily, Laurie Sullivan - Saturday, July 30, 2011
Prior to the start of the VidCon conference Friday, a steady stre ...
- Bank Of The West Breaks Brand Ad
Marketing Daily, Tanya Gazdik - Thursday, July 28, 2011
The concept is embodied in the commercial's catchphrase: "There's a spirit ...
- ESPN.com Enhances Video Player
Online Media Daily, - Thursday, July 28, 2011
ESPN.com has taken its video player to the next level. ...
- Got Game: Angry Birds Gets Serious About Ads
Online Media Daily, Laurie Sullivan - Thursday, July 28, 2011
Rovio plans to add advertisements in games running on Google's Android a ...
- Bit In The Beta: Google TV/Revue Product Returns Higher Than Sales
VidBlog, Steve Smith - Friday, July 29, 2011
You have to wonder whether the TV skunk works at Google ha ...
- Blurring Lines
Video Insider, William Common - Friday, July 29, 2011
It used to be simple. Creative agencies would make ads, media agenci ...
- Pizza Hut Ads Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
According to advertising research firm Ace Metrix, Pizza Hut, Domino's, Papa John ...
- Summer's Eve Pulls Videos After Criticism
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Summer's Eve pulled three videos off its website and YouTube on Wednesd ...
- Amazon Prime, NBCUniversal In Streaming Deal
Around the Net In Media, Phyllis Fine - Thursday, July 28, 2011
Today's content provider: NBCUniversal.Today's video streaming service: Amazon Prime. Yes, it's anoth ...
- BBC iPlayer Coming to U.S.
Around the Net In Media, Phyllis Fine - Thursday, July 28, 2011
The BBC today launched an iPad video service called iPlayer in Weste ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- Sharpie Launches Back-to-School Effort
Marketing Daily, - Wednesday, July 27, 2011
Urging teens to express themselves, Sharpie has launched a new back-to-school campaig ...
- Under-The-Hood Of Over-The-Top
TVBlog, Joe Mandese - Thursday, July 28, 2011
Earlier this year, I went over-the-top. No, not in the way ...
- For Netflix Viewers, OTT And Devices Rule
VidBlog, Steve Smith - Thursday, July 28, 2011
That happened pretty fast. Just a couple of years ago I reca ...
- Video Ad Exchanges And Unicorns: Separating Fact From Fiction
Video Insider, Tim Avila - Thursday, July 28, 2011
I read with bemused interest Jason Burke's July 6 article, "Video ...
- Bored? You Can Stream 'Mad Men' -- Right Now
Around the Net In Media, Phyllis Fine - Wednesday, July 27, 2011
If you're suffering from "Mad Men" withdrawal and you're also a Netfl ...
- OnStar FMV Hits Best Buy; Ad Campaign To Support
Marketing Daily, Karl Greenberg - Tuesday, July 26, 2011
Greg Ross, the VP of business extensions for GM, was in N ...
- QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Vid ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and N ...
- Double Your Email Marketing CTR: Use Video.
Online Media Daily, Craig Wax - Tuesday, July 26, 2011
Email marketers looking to improve their click-through rate should use video. ...
- Vevo Drawing Advertisers To Mobile
Online Media Daily, Mark Walsh - Tuesday, July 26, 2011
In the last two years, music video powerhouse Vevo.com has become n ...
- The Web Makes You Chuckle, But TV Can Still Make You Cry
VidBlog, Steve Smith - Wednesday, July 27, 2011
Now here is a study in contrast between what seems to ha ...
- Hold On There: Time To Recall Essential Truths Of Online Video
Video Insider, Neil Perry - Wednesday, July 27, 2011
These are indeed amazing and volatile times for online video. Every d ...
- Online Video Not Driving Broadband-Only Households
Around the Net In Media, Phyllis Fine - Tuesday, July 26, 2011
Households with broadband Internet but not multichannel TV service-- who make ...
- Optimizing YouTube Videos
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 26, 2011
Harrison Jones tells us that YouTube allows for one followable link ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- Speedo Launches Biggest Digital Push To Date
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Speedo has launched its largest ever digital effort, which centers on ...