- EA Sports Taps Into College Football Devotion
Marketing Daily, Aaron Baar - Monday, July 25, 2011
"Unlike other sports where people are involved with the league or wi ...
- Songfest: Mobile Entertainment To Hit $54B By 2014
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Mobile entertainment will see near 20% average compounded growth --- with t ...
- Rumblefish Gives Advertisers Link To Music Licenses
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Rumblefish released an application programming interface Tuesday giving software developers a pipeli ...
- Say My Name, Say My Name -- If No One Is Around You
Video Insider, Adam Singolda - Tuesday, July 26, 2011
Yet another time, I hear the same story. A brand publisher ...
- Apple Source: May Bid For Hulu
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Apple Inc. could be making an unusual bid for the networks'-owned vid ...
- Honorary Reporter's Notebook: Comic-Con In The Tablet Age
MediaDailyNews, Tom Siebert - Monday, July 25, 2011
SAN DIEGO - Comic-Con hasn't become what it's become because of com ...
- Reporter's Notebook: Comic-Con, Behind-The-Scenes, And On The Street
MediaDailyNews, Ed Martin - Monday, July 25, 2011
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys a ...
- O&M Adds Video Practice For Digital Clients
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Pushing its digital marketing clients content further, ad agency Ogilvy & Math ...
- Study: 30% Watch Videos On Emerging Devices
Online Media Daily, Laurie Sullivan - Friday, July 22, 2011
The preferred "can't-live-without" method to view videos and watch and search f ...
- Networks On The Web Get About A Half-Hour Time Slot
VidBlog, Steve Smith - Monday, July 25, 2011
And here's another good reason for TV networks to dislike the Interne ...
- Is The Future Of Online Video Short- Or Long-Form Programming?
Video Insider, Ashkan Karbasfrooshan - Monday, July 25, 2011
Before YouTube, people turned to iFilm for video entertainment. While the si ...
- Improving On MoviePass To Better Challenge Netflix
Around the Net In Media, Phyllis Fine - Friday, July 22, 2011
In this thoughtful post, digital media consultant Chris Dorr lays out ...
- Reebok Kicks Off 'Reethym Of Lite' Campaign
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
While the shoes themselves may evoke '80s flashbacks, the new campaign ...
- Casio Vignettes Show Off Phone's Toughness
Marketing Daily, Aaron Baar - Thursday, July 21, 2011
The television and Internet video campaign, with the tagline "Tougher is Smarter ...
- NBCU Launches Private Ad Exchange
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal is getting into the private digital ad exchange business. N ...
- AT&T U Adds To Customer Base, Surpasses Cablevision
MediaDailyNews, David Goetzl - Thursday, July 21, 2011
AT&T continues to boost distribution of its U-verse TV service, though expansi ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- Does Steve Jobs Want Hulu?
VidBlog, Steve Smith - Friday, July 22, 2011
Hulu is turning out to be one of the most wanton debutant ...
- Speaking Of Knockoffs, Kim Kardashian Sues Old Navy For Lookalike
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Kim Kardashian is after Old Navy for using lookalike Melissa Molinaro ...
- Digital Expansion: Amazon Streams CBS
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
Keeping with TV networks' efforts to spread around its content to differe ...
- OTT Set to Go Over the Top, Gorge on Bandwidth
VidBlog, Steve Smith - Thursday, July 21, 2011
For the time being, game consoles are the undisputed king of t ...
- Excellent User Experience: Hammered
Video Insider, Karen Herman - Thursday, July 21, 2011
This diatribe has a lot to do with my new iPad2. ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- CBS/Amazon Deal Seen As Another Strike Against Netflix
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
CBS has reached a deal for Amazon Prime to stream 2,000 episod ...
- Amazon Gets CBS Shows, Too
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 20, 2011
Following a similar deal by rival Netflix, Amazon has added a sl ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- CrowdStar: Watch Video, Earn Virtual Goods
Online Media Daily, - Tuesday, July 19, 2011
Online video ad firm Jun Group is partnering with social gaming provid ...
- Not Completely The Apple Of My Eye
TV Board, Gary Holmes - Wednesday, July 20, 2011
For a long time I've doubted that the Internet would replace tradition ...
- Symantec's 'Hal' Loses His Grip, But Snatches Some Leads
VidBlog, Steve Smith - Wednesday, July 20, 2011
With its obvious likeness to broadcast TV, branded online video might appe ...
- Next Media Strategy Will Be Multiscreen Content Development
Video Insider, Jeremiah McMillan - Wednesday, July 20, 2011
The recent demise of another premium and studio-backed producer of original W ...