- Children Press Video-Privacy Case Against Viacom, Google
Online Media Daily, Wendy Davis - Friday, November 28, 2014
Attorneys for a group of children who are suing Google and Viac ...
- Consumers Still Waiting For Personalized Videos To Drive Intent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 26, 2014
Online video ads are far more effective than other platforms -- asi ...
- Teenagers And Tweens Watching TV Half As Much As Adults, Ofcom Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Tweens and teens watch just half the amount of live TV ...
- Regular Vodka Comes To Life As A Woman When Man Dumps It For VEEV Vodka
Out to Launch, Amy Corr - Wednesday, November 26, 2014
VEEV, an Acai-berry-flavored vodka, is going after regular vodka brands with ...
- Genesis Media Adds SSP Capabilities To Video Platform
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Genesis Media, an online video tech company, on Tuesday announced its platfo ...
- Trion Interactive Tries On The Fully Viewable Impression
RTBlog, Tyler Loechner - Wednesday, November 26, 2014
Viewability became an official currency for digital ad trading earlier this yea ...
- Stove Top Should Have Done More With Its Thanksgiving Video Campaign
Video Critique, Larry Dobrow - Wednesday, November 26, 2014
As a brand director, then, I would marshal all my resources arou ...
- Winning The Cyber Monday Wars
Video Insider, Rob Kurfehs - Wednesday, November 26, 2014
While Cyber Monday has a relatively short history, providing marketers with sca ...
- Video Ads Optimized For Device Deliver Best KPIs
Video Insider, Daisy Whitney - Tuesday, November 25, 2014
With Black Friday and Cyber Monday just days away, online video advertisi ...
- Re/Code Says ESPN Will Sell Streaming Subs For Cricket
Around the Net in Video, P.J. Bednarski - Monday, November 24, 2014
ESPN’s efforts to sell streaming video subscriptions for some sports programming — without requiring viewe ...
- HP, 180LA 'Moves' With Meghan Trainor For Holiday Campaign
MAD, Larissa Faw - Friday, November 21, 2014
Trainor is partnering with Epic Records, technology company HP and ad agen ...
- 'Candy Crush' Crushes: Gets 100 Million Video Views On Facebook Alone
MoBlog, Steve Smith - Monday, November 24, 2014
Whether you are walking down Times Square or just perusing your Facebo ...
- How To Wage A Successful Video Campaign
Video Insider, Julia Bujan - Monday, November 24, 2014
Nothing quite beats the impact of sight, sound and motion. To he ...
- ComScore Refines In-App Ad Metrics
MoBlog, Erik Sass - Friday, November 21, 2014
ComScore is expanding its mobile campaign measurement capabilities to include more preci ...
- Samsung Launches HD Video YouTube Competitor
Around the Net In MAD London, Sean Hargrave - Thursday, November 20, 2014
Samsung has released "Milk Video" -- a social video-sharing app optimised f ...
- Mediaocean, Videology Partner To Combine TV, Digital Video Planning
Around the Net in Real-Time, Tyler Loechner - Wednesday, November 19, 2014
The Wall Street Journal has reported that Mediaocean has partnered with Videolog ...
- Century 21 Employs Exploding Cranberries To Sell Homes
Marketing Daily, Aaron Baar - Wednesday, November 19, 2014
"We polled our social media followers for their favorite Thanksgiving foods, a ...
- Nielsen To Measure Netflix, Amazon TV Streams
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2014
Nielsen will begin measuring premium streaming video TV programming from Netflix a ...
- GroupM Negotiates New Kind Of Audience Guarantee With Conde Nast: Delivery Of 'Human Beings'
Real-Time Daily, Joe Mandese - Wednesday, November 19, 2014
GroupM today announced a deal with Conde Nast ensuring 100% "viewability ...
- Google Acquires RelativeWave To Advance Image Recognition, Search, And Visualization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 19, 2014
Google on Wednesday acquired RelativeWave with the goal of helping developers crea ...
- There Are No Winners In Alger's 'Conversations With Tomorrow'
Video Critique, Larry Dobrow - Thursday, November 20, 2014
"Conversations With Tomorrow" is a new video series from Alger. Alger pli ...
- Digital Ad Spend Poised To Overtake TV Revenue
Video Insider, Daisy Whitney - Thursday, November 20, 2014
Online media ad revenue is on a path to steamroll TV ...
- Wendy's Makes Epic Deal Out Of Trivial Tweets
Marketing Daily, Karlene Lukovitz - Wednesday, November 19, 2014
To promote the limited-time return of its Bacon Portabella Melt, Wendy's r ...
- Video Revolution: Staying One Step Ahead Of Cord-Cutters And Cord-Nevers
Video Insider, Jen Sargent - Wednesday, November 19, 2014
It's clear that consumers are watching more content on-demand than ever, y ...
- Grand Theft Auto 5 Depicts Gameplay Murder Of A Prostitute (NSFW)
Around the Net in Video, P.J. Bednarski - Tuesday, November 18, 2014
The first person mode of the new "Grand Theft Auto 5" includ ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- Videology Taps Ex-comScore CFO Tarpey, Elevates Macleod To President
Real-Time Daily, Tyler Loechner - Monday, November 17, 2014
Programmatic video ad platform Videology on Monday announced the appointment of Kenne ...
- Mobile DSP Amobee Unveils Video Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesd ...
- Nearly Two-Thirds Of Non-Direct Inventory Deemed Non-Viewable
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
The digital ad industry's viewability woes just keep getting bigger. New da ...
- Let's Lower The Pirate Flag
Video Insider, Ted May - Tuesday, November 18, 2014
The New York Times recently ran "The Unrepentant Bootlegger," an article profili ...